Google Analytics Donation Tracking uses Google Analytics’ Enhanced E-commerce features to measure your donation campaign success. Track user interactions with donation forms across the user’s site experience, including initiating the donation process, completing a donation, admin refunds, and more. With Google Analytics Donation Tracking you can take the guesswork out of understanding how your website visitors donate. Enhanced eCommerce tracking is free and built right into Google Analytics. When enabled, it captures a wealth of information about your donation transactions, including the transaction amount, traffic sources, most popular donation forms, and the number of visits made before a donor gave.