What is If-So? People are not the same, so why show them the same content? If-So is a simple WordPress plugin, allowing you to add or replace content on your website based on the visitors’ profile or interaction with the site. Your visitors will engage, convert and buy more! Create conditional content based on users interaction with your favorite plugins: product added to the cart, membership level, course completion, and more… Redirect visitors to a different page based on conditions. Show pop-ups based on conditions. Change your website’s style based on conditions. Show content based on data collected from logged-in users. Assign users to predfiend audiences and show audience-bsed content.