The Advertiser Reporting Add-On connects WordPress user accounts with specific advertisements so that site owners can provide advertisers with self-service access to the reporting for their ads. First, the Add-On creates a new user role for WordPress so that you can create advertiser specific credentials for your advertisers. Once an Advertiser user account has been created, they can be assigned to an ad during the creation or editing process. Advertisers can login to your website and view reporting for the ads that are associated with their account. Additionally, a default email notification can be set for expiring ads so that your advertisers are notified when their advertising needs to be renewed.