AffiliateWP Custom Affiliate Slugs

Description

The Custom Affiliate Slugs addon replaces the default username or ID in the AffiliateWP referral URL with a word chosen by the affiliate, transforming links such as ?ref=123 into ?ref=mybrand directly from the Settings tab of the Affiliate Area. You can enable the feature for all partners or for a specific group, automatically generate slugs during registration, and prevent duplicates, ensuring unique URLs for each monthly campaign, promotion, or promoter profile.

Main Features

• Custom slug in the referral URL: each affiliate chooses the word that appears after ?ref=, instead of the ID or username, with support for pretty and non-pretty URLs.
• Automatic generation during registration: the addon creates a random slug during self-registration, manual registration, and for new affiliates added by the admin, with a configurable character limit and an alphanumeric or alphabetic-only option.
• Affiliate editing with double confirmation: the partner changes or removes the slug through the Settings tab of the Affiliate Area and must enter it twice to confirm the change.
• Granular administrator control: enable the feature for everyone or only for selected affiliates, and edit slugs directly from the Edit Affiliate screen or when adding a new partner.
• Duplicate prevention and dedicated export: the system prevents two affiliates from sharing the same slug and adds a “custom slug” column when exporting the affiliate list as a CSV file.

Benefits of Custom Affiliate Slugs

• More memorable links: the affiliate promotes a URL with their own brand or nickname instead of a number, reducing friction when sharing it on social media and printed materials.
• Campaign segmentation: use different slugs for Black Friday, launches, or specific partnerships and identify the traffic source solely from the URL.
• Greater sense of trust: clean URLs such as /?ref=affiliatename tend to generate more clicks than generic numeric parameters.
• Less support overhead: affiliates can adjust their own slugs in the dashboard without having to open a support ticket with the administrative team.

Who Is It For?

• Store owners and digital product creators who run an affiliate program through AffiliateWP and want to offer customized promotional links.
• Affiliates who work on social media, podcasts, or email marketing and need short, easy-to-remember URLs.
• Marketing teams that measure performance by campaign, channel, or partner using the link’s own slug.

Recommended for affiliate programs that rely on professional, segmentable links to increase promotion, partnerships, and recurring sales.

Frequently asked questions