Description

The Easy Digital Downloads addon connects your EDD store to Analytify, sending Add to Cart events, checkout, completed purchases and applied coupons to Google Analytics 4 without needing to edit code. You can now track revenue by product, conversion rate, cart abandonment, refunds and geographical origin of customers directly in the WordPress dashboard, with reports exportable in CSV or Excel for more detailed analysis.

Main Features

  • Checkout and purchase tracking: records Add to Cart clicks, cart abandonment rates and completed transactions, identifying the source of revenue and the origin of the customer.
  • Performance by product: individual revenue report, conversion rate and number of sales for each digital download registered in EDD.
  • Coupons and refunds: accounts for the use of promotional codes, conversion rates associated with each coupon and displays the total refunds with the amount refunded.
  • Purchase behavior funnel: visualizes the visitor’s journey during checkout, pointing out at which stage the customer abandons the completion.
  • Geographic reports: sales data by country and city integrated into the WordPress dashboard, with export in CSV or Excel.

Benefits of Easy Digital Downloads

  • Data-driven decisions: identifies which digital products generate more revenue and which coupons really convert, guiding catalog adjustments and promotions.
  • Revenue recovery: shows where the cart is abandoned within checkout, allowing you to correct steps that are dropping the conversion.
  • Code-free configuration: direct integration with Google Analytics 4 from the WordPress dashboard, dispensing with manual script or tag editing.
  • Geographic view of your audience: understands where buyers come from to direct campaigns, languages and currencies with more accuracy.

Who Is It Recommended For?

  • Digital product sellers (e-books, plugins, presets, file-based courses) who use Easy Digital Downloads.
  • E-commerce managers who already work with Analytify and want specific sales and coupon metrics in GA4.
  • Marketing teams that need to track checkout funnel, cart abandonment and product performance without relying on a developer.

Recommended for digital stores based on EDD that want to centralize revenue metrics, coupons, refunds and checkout behavior within the WordPress dashboard, with Google Analytics 4 data ready for consultation and export.

Frequently asked questions

Is Analytify Easy Digital Downloads GPL-licensed?

Yes. Analytify Easy Digital Downloads is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use Analytify Easy Digital Downloads on multiple sites?

Yes. You can use Analytify Easy Digital Downloads on multiple sites. The number of sites connected to Ultrapack Auto Updater is limited by your plan.

How much does Analytify Easy Digital Downloads cost at Ultrapack?

Analytify Easy Digital Downloads costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does Analytify Easy Digital Downloads include updates?

Yes. The current version of Analytify Easy Digital Downloads is 5.0.4, published at Ultrapack on Jun 22, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is Analytify Easy Digital Downloads scanned before publication?

Yes. Every version of Analytify Easy Digital Downloads goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.