Easy Digital Downloads Campaign Monitor

Description

The addon Campaign Monitor connects the Easy Digital Downloads store to your Campaign Monitor account, adding an opt-in checkbox at checkout and automatically synchronizing purchasers as subscribers in the chosen lists. The extension allows linking specific lists to each digital product, segmenting contacts by purchase history and displaying signup fields in forms, widgets and EDD-specific shortcodes.

Key Features

• Opt-in at checkout
  Adds a signup box on EDD’s checkout screen.
• Lists per product
  Links each download to one or more Campaign Monitor lists.
• Automatic purchaser synchronization
  Send customer data to the linked list after payment confirmation.
• Segmentation by purchase history
  Allows separating contacts by purchased product and spend in the store.
• Signup forms and widgets
  Provides shortcodes and widgets to capture leads outside checkout.

Benefits of Campaign Monitor

• Contacts base always updated
  Every sale feeds the correct list without manual admin work.
• More relevant campaigns
  Product segmentation increases open rates and conversion of sends.
• Cart recovery via email
  Allows creating targeted re-engagement flows for recent purchasers.
• Time saved in operation
  Eliminates CSV exports and manual imports between EDD and Campaign Monitor.

Who is it recommended for?

• Digital stores on Easy Digital Downloads that use Campaign Monitor as an email marketing tool.
• Digital product sellers who want to segment lists by purchased item.
• Marketing teams that automate post-sale campaigns and relationship flows.

Targeted at retailers already using Campaign Monitor who need to feed lists with real purchaser data, this addon centralizes capture within the EDD workflow. The integration reduces discrepancies between customer and subscriber bases, opening room for purchase-behavior-based segmented campaigns within the store.

Frequently asked questions