Description
The Points and Rewards addon adds a loyalty program to Easy Digital Downloads, awarding points for every digital product purchase and allowing the customer to redeem the accumulated balance for a discount at checkout. The Points and Rewards addon configures how many points each download grants, sets the conversion rate between points and currency, and displays the credit history directly in the buyer’s account area.
Main Features
- Points per purchase
Automatically awards credits for each approved order in the digital store. - Product-based configuration
Defines how many points each individual download grants to the buyer. - Redemption at checkout
Converts accumulated points into a discount applied directly to the shopping cart. - Flexible conversion rate
Allows adjusting the relation between points and monetary value in the admin panel. - Customer history
Shows current balance and point activity within the user account area.
Benefits of Points and Rewards
- Customer loyalty
Encourages customers to return to the store with cumulative rewards on every order. - Average ticket increase
Encourages larger purchases by linking point earnings to spending amount. - Ongoing engagement
Keeps the base active with balance to be used in future orders. - Competitive edge
Positions the digital store alongside traditional e-commerces with loyalty programs.
Who is it recommended for?
- Digital retailers who sell courses, ebooks or software and want to reward repeat purchases.
- Content creators looking to increase customer retention on one-off sales.
- Businesses based on paid downloads that want to implement their own loyalty system.
The Points and Rewards addon makes sense for digital stores that rely on repeat purchases and want to give customers a concrete reason to return. By turning each order into usable balance within Easy Digital Downloads itself, the addon brings the digital product sales experience closer to the standard of physical e-commerce with cashback and loyalty programs.
Frequently asked questions
Is Easy Digital Downloads Points and Rewards GPL-licensed?
Yes. Easy Digital Downloads Points and Rewards is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Easy Digital Downloads Points and Rewards on multiple sites?
Yes. You can install Easy Digital Downloads Points and Rewards on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does Easy Digital Downloads Points and Rewards cost at Ultrapack?
Easy Digital Downloads Points and Rewards costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Easy Digital Downloads Points and Rewards include updates?
Yes. The current version of Easy Digital Downloads Points and Rewards is 2.1.11, published at Ultrapack on May 28, 2021. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Easy Digital Downloads Points and Rewards scanned before publication?
Yes. Every version of Easy Digital Downloads Points and Rewards goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
The file on this page is the developer’s full package, documentation included. Do not upload that file through the dashboard: WordPress answers that the package does not contain a valid plugin. The plugin comes ready inside it, as a ZIP of its own, and that is the one you upload.
- Download the file
codecanyon-20786389-easy-digital-downloads-points-and-rewards.zipand extract it on your computer. - Look inside the extracted files for the file
edd-points-and-rewards-plugin/plugin v2.1.11/edd-points-and-rewards-v2.1.11.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select that file, click Install Now and then Activate.
- There is nothing to zip. The ZIP inside the package is already in the format WordPress accepts.
- The rest of the package belongs to the author: documentation, license and sometimes sample files. None of that is installed through the dashboard.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready