Easy Digital Downloads User History

Description

The User History addon records every page visited by a customer before purchase in Easy Digital Downloads, showing reference site, search terms and time spent on each URL. Adding a browsing history section to the order details in Downloads > Payment History, the addon allows filtering transactions by page visited or referrer and displays the total spent by the customer on all completed orders.

Main Features

• Full browsing history
  Lists, in chronological order, all pages the customer visited on the site before completing a transaction.
• Source and search terms
  Identifies the referring site and, when available, the search terms used in search engines before arriving at the store.
• Time per page and total until purchase
  Measures the time spent on each URL and calculates the interval between the first visit and the payment.
• Lifetime customer value
  Shows the total accumulated in all completed orders for that buyer directly on the payment record.
• Order filter by browsing
  Allows searching the Payment History by a specific page visited or by referrer present in the history.
• Email tags for sales
  Provides {browsing_history} and {purchase_history} to include this data in administrative notification emails.

Benefits of User History

• Purchase funnel optimization
  Reveals which pages convert best and where the visitor hesitates before finalizing the order.
• External campaign analysis
  Shows which sites and terms bring customers who actually purchase, helping calibrate investment.
• No initial setup
  Starts collecting browsing data automatically after activation, without manual adjustments or shortcodes.
• Preserved privacy
  Uses a single cookie and does not collect personally identifiable information from site visitors.

Who is it intended for?

• Easy Digital Downloads merchants who want to understand the visitor path to purchase.
• Marketing teams that need to measure the effectiveness of acquisition channels and promotional emails.
• Agencies and consultants who optimize conversion funnels in digital product stores.

Targeted at those who treat checkout as the endpoint of a multi-page journey, User History connects browsing data, referrer and lifetime spend to each EDD transaction. This cross-reference turns Payment History into a behavioral analytics tool, useful for identifying key pages, segmenting communications by source and prioritizing repeat customers based on evidence, not assumptions.

Frequently asked questions