Description
PureType is a theme designed for bloggers, writers, and digital content editors, with refined typography and clean layouts focused on readability of long texts. From the Elegant Themes family, the theme organizes posts and essays with clear visual hierarchy, generous line spacing, and header styles tailored for editorial projects, personal blogs, cultural magazines, and author websites that treat the written word as the page’s protagonist.
Main Features
- Detailed typographic control
Allows adjustment of font family, weight, size, and line height for body text and headings. - Reader-focused layout
Column structure with widths optimized for long articles, essays, and editorial texts. - Visual customization panel
Configures colors, fonts, background patterns, and layout details via the WordPress customizer. - Post format support
Handles citation, video, audio, gallery, and link posts with custom visual treatment within the feed. - Responsive design
Adapts layout for mobiles and tablets while preserving typographic hierarchy on any screen.
PureType Benefits
- Comfortable reading
Generous spacing and clear typography keep the reader engaged in long texts without visual fatigue. - Editorial identity
Clean visual conveys credibility to publications that rely on written content. - Quick setup
Adjustments made via the customizer eliminate the need for code editing to launch the blog. - Content focus
Minimalist structure reduces distractions and places text at the center of the page.
Recommended For?
- Bloggers, journalists, and writers who publish long texts regularly.
- Digital magazines, publishers, and cultural portals with strong emphasis on written content.
- Columnists, authors, and communication professionals seeking distinctive typographic identity.
Combining refined typography, clean layout, and accessible customization via the native WordPress customizer, PureType serves publications that rely on text as raw material. It works well for those who want a blog that looks like a digital magazine, without needing to touch code or hire a developer to configure the overall site appearance.
Frequently asked questions
Is Elegant Themes PureType GPL-licensed?
Yes. Elegant Themes PureType is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Elegant Themes PureType on multiple sites?
Yes. You can install Elegant Themes PureType on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does Elegant Themes PureType cost at Ultrapack?
Elegant Themes PureType costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Elegant Themes PureType include updates?
Yes. The current version of Elegant Themes PureType is 6.3.13, published at Ultrapack on Nov 25, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Elegant Themes PureType scanned before publication?
Yes. Every version of Elegant Themes PureType goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
The file on this page is already the theme, ready to upload to WordPress.
- Download the file
PureType.zip. - In the WordPress dashboard, go to Appearance > Themes > Add New > Upload Theme.
- Select the file
PureType.zipand click Install Now. - Click Activate.
- If WordPress answers that no valid theme was found, the file is the developer’s full package and the theme is in a folder inside it. Extract the file on your computer, look for the folder that has
style.cssandscreenshot.png, zip that folder only and upload it again.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready