Formidable Forms Highrise

Description

The addon Highrise connects the submissions from Formidable Forms to the Highrise CRM, creating contacts and tasks automatically from the mapped fields in each form. Ideal for sales teams that rely on Highrise as their relationship base, this add-on eliminates manual lead entry and keeps the sales pipeline synced with every new submission captured on the WordPress site.

Main Features

• Automatic contact submission
  Creates records in Highrise from the submissions sent by the forms.
• Field mapping
  Binds form fields to contact properties such as name, email, and phone.
• Task and note creation
  Adds notes and tasks associated with the contact created in the CRM.
• API connection
  Authenticates the integration using an API key and Highrise subdomain.
• Form-specific configuration
  Allows setting individual submission rules for each form on the site.

Highrise Benefits

• Always up-to-date pipeline
  Each lead captured immediately enters the CRM, without manual work from the sales team.
• Faster lead response
  Salespeople receive new contacts in real time to start follow-up.
• Less administrative rework
  Eliminates the task of copying email data to the relationship system.
• Relationship centralization
  Keeps capture history, tasks, and contacts consolidated in Highrise.

Who is Recommended For?

• Sales teams that use Highrise as their primary CRM.
• Small businesses that capture leads through institutional forms.
• Consultants and service providers who need to organize website contacts.
• Agencies that deliver sites with lead capture integrated with a CRM.

For those already using Highrise in their commercial day-to-day, this component bridges the WordPress site to the CRM, turning each published form into an active source of new contacts. The integration reduces dependency on manual exports, speeds lead response time, and keeps funnel records organized from the first touch.

Frequently asked questions