Description

The Emma addon integrates the automatic sending of data collected from Gravity Forms forms directly to contact lists on the Emma platform, simplifying lead capture flow and email marketing campaign automation. Ideal for those needing to connect custom WordPress forms to the Emma system, it eliminates manual processes and centralizes subscriber management in a single interface.

Main Features

  • Automatic sending to Emma
    Synchronizes Gravity Forms submissions directly with Emma contact lists.
  • Custom field mapping
    Allows associating form fields to Emma list fields flexibly.
  • Opt-in management
    Adds explicit consent option for subscription to email marketing campaigns.
  • Condition-based execution
    Enables conditional rules to decide when to send data to Emma.
  • Centralized management
    Controls integrations and settings directly in the Gravity Forms dashboard.

Emma Benefits

  • Lead flow automation
    Reduces manual work by transferring contacts automatically to the Emma database.
  • Higher data quality
    Prevents typing errors by integrating fields and lists without manual intervention.
  • Efficient segmentation
    Facilitates segmented campaigns using information captured from each form.
  • Agility for marketing teams
    Allows teams to focus on strategies, not repetitive operational tasks.

Who Is It For?

  • Digital marketing professionals using Gravity Forms and the Emma platform.
  • Companies needing to automate lead capture and segmentation via email.
  • Agencies and WordPress site managers seeking easy integration between forms and campaigns.

Designed for marketing teams and site managers relying on Gravity Forms, the Emma addon centralizes integration between custom forms and email automation, optimizing processes and reducing error chances. With flexible mapping and conditional execution features, it adapts to varied workflows and specific lead capture needs for segmented campaigns.

Frequently asked questions

Is Gravity Forms Emma GPL-licensed?

Yes. Gravity Forms Emma is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use Gravity Forms Emma on multiple sites?

Yes. You can install Gravity Forms Emma on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does Gravity Forms Emma cost at Ultrapack?

Gravity Forms Emma costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does Gravity Forms Emma include updates?

Yes. The current version of Gravity Forms Emma is 1.8.0, published at Ultrapack on Apr 30, 2025. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is Gravity Forms Emma scanned before publication?

Yes. Every version of Gravity Forms Emma goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.