Description

The Google Analytics add-on integrates advanced event tracking from Google Analytics with forms created with Gravity Forms, allowing you to automatically record submissions, interactions, and conversions directly from the forms on your site. This extension is intended for marketing professionals, analytics teams, or WordPress administrators who need to measure campaign performance and get detailed data about forms without configuring scripts manually.

Key Features

  • Direct integration with Google Analytics
    Allows you to connect your Gravity Forms to Google Analytics without the need for extra codes.
  • Automatic event tracking
    Records form submissions, clicks, and interactions as events in the analytics dashboard.
  • Custom goal configuration
    Enables sending customized information for goals and funnels in Google Analytics.
  • Compatibility with multiple forms
    Manages tracking across different forms in a centralized way in the WordPress admin.
  • Support for UTM parameters
    Catches and forwards UTM campaign data for conversion source analysis.

Benefits of Google Analytics

  • Accurate conversion measurement
    Lets you analyze the real impact of forms on your campaigns and strategies.
  • Data-driven optimization
    Makes it easier to adjust campaigns by revealing bottlenecks and opportunities at each stage of the funnel.
  • Time savings in setup
    Reduces the need for manual configuration of scripts and events on the site.
  • Centralized view of results
    Provides complete data from integrated forms directly in Google Analytics.

Who Is It For?

  • Digital marketing professionals.
  • Data and performance analysts.
  • WordPress site administrators with Gravity Forms.

The Google Analytics add-on positions itself as a practical solution for anyone who wants to track form performance without relying on manual integrations or custom scripts. By connecting Gravity Forms directly to Google Analytics, it simplifies tracking and expands the analytical potential of your WordPress site.

Frequently asked questions

Is Gravity Forms Google Analytics GPL-licensed?

Yes. Gravity Forms Google Analytics is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use Gravity Forms Google Analytics on multiple sites?

Yes. You can use Gravity Forms Google Analytics on multiple sites. The number of sites connected to Ultrapack Auto Updater is limited by your plan.

How much does Gravity Forms Google Analytics cost at Ultrapack?

Gravity Forms Google Analytics costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does Gravity Forms Google Analytics include updates?

Yes. The current version of Gravity Forms Google Analytics is 2.4.1, published at Ultrapack on Mar 4, 2026. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is Gravity Forms Google Analytics scanned before publication?

Yes. Every version of Gravity Forms Google Analytics goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.