Description

The Kadence Insights – A/B Testing add-on performs A/B tests on headline, button, and conversion block variants in Kadence, recording impressions, clicks, and conversions in real-time directly in the WordPress admin panel. It translates design decisions into data-driven choices, suitable for agencies and marketing teams that need to validate layout, copy, and CTA changes without relying on external analytics tools.

Key Features

  • A/B Variant Tests
    Deploys two or more versions of the same block and automatically splits traffic between them.
  • Native Conversion Dashboard
    Displays impressions, clicks, and conversion rate of each variant within the WordPress admin.
  • Kadence Block Integration
    Runs tests on Kadence blocks such as CTAs, buttons, sections, and capture forms.
  • Custom Goal Definition
    Enables marking a button click, form submission, or page visit as a conversion event.
  • Cookie-based Traffic Attribution
    Keeps a visitor on the same variant throughout the session without requiring external configuration.

Benefits of Kadence Insights – A/B Testing

  • Data-Driven Decisions
    Replaces design assumptions with measurable evidence of which variant converts better.
  • No Paid Testing Tools
    Eliminates dependence on Google Optimize, VWO, or external experimentation platforms.
  • Higher Conversion Rate
    Identifies the winning version before promoting it to 100% of the site traffic.
  • WordPress-Centric Workflow
    Creation, execution, and result review all stay within the same panel used by the team.

Who is it For?

  • Agencies that need to prove ROI of design and copy changes for their clients.
  • Marketing teams focused on funnel optimization and continuous conversion improvement.
  • WooCommerce store owners using Kadence that want to test product pages, banners, and CTAs.

With Kadence Insights – A/B Testing integrated into Kadence, teams stop pushing layout changes without evidence and instead iterate based on real metrics collected within WordPress itself. The component serves well multiclient agencies, WooCommerce store owners, and growth teams that need to prove conversion gains before consolidating a variation as the site’s default.

Frequently asked questions

Is Kadence Insights – A/B Testing GPL-licensed?

Yes. Kadence Insights – A/B Testing is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use Kadence Insights – A/B Testing on multiple sites?

Yes. You can install Kadence Insights – A/B Testing on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does Kadence Insights – A/B Testing cost at Ultrapack?

Kadence Insights – A/B Testing costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does Kadence Insights – A/B Testing include updates?

Yes. The current version of Kadence Insights – A/B Testing is 1.0.3, published at Ultrapack on Apr 9, 2025. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is Kadence Insights – A/B Testing scanned before publication?

Yes. Every version of Kadence Insights – A/B Testing goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.

What are the requirements for the plugin Kadence Insights – A/B Testing?

Requires WordPress 6.4 or higher and PHP 7.4 or higher. Tested up to WordPress 6.7.2.