MonsterInsights AMP Addon

Description

The AMP addon sends AMP page data to Google Analytics 4, preserving the tracking of views, time on page, bounce rate, and navigation between AMP and non-AMP versions. With MonsterInsights, this component unifies mobile visitor sessions in the WordPress dashboard and reduces distortions caused by double counting in traffic, SEO, and conversion reports.

Key Features

• GA4 tracking
  Sends AMP page metrics to Google Analytics 4.
• Session unification
  Groups AMP and non-AMP browsing as a single session.
• Dashboard reports
  Displays AMP data directly in the WordPress dashboard.
• Page-level insights
  Shows views, entrances, bounces, time on page, and load time.
• Performance settings
  Lets you adjust sampling rates and speed tracking.

Benefits of the AMP Addon

• More reliable metrics
  Prevents duplicate visitors when comparing AMP and traditional pages.
• Content-based decisions
  Helps prioritize mobile pages with higher engagement.
• Less manual configuration
  Reduces tracking code adjustments in AMP templates.
• Quick review of results
  Centralizes metrics in the dashboard used by the marketing team.

Who Is It For?

• WordPress sites that publish AMP versions of posts, pages, or products.
• Marketing professionals who monitor mobile traffic in Google Analytics.
• Stores, blogs, and portals that need to compare performance across devices.

In day-to-day analysis, the AMP extension helps keep mobile tracking within the same environment used for general reports, page-level data, speed, and SEO. For sites that depend on organic mobile traffic, the module reduces measurement gaps and clearly shows which AMP content generates visits, time on site, and conversions.

Frequently asked questions