Ninja Forms User Analytics

Description

User Analytics is an addon that adds hidden fields to Ninja Forms forms to capture utm_source, utm_medium, utm_campaign, utm_content, referrer URL, browser, and operating system along with each submission. The extension helps those who measure campaigns by forms to record lead attribution within submissions, without creating visible fields or relying on an external panel to consult these data.

Main Features of User Analytics

• UTM Capture
  Automatically records utm_source, utm_medium, utm_campaign, and utm_content parameters.
• Referrer URL
  Saves the previous page accessed before the form submission.
• Browser Data
  Captures the name and version of the browser used for the submission.
• Operating System
  Records Windows, macOS, iOS, Android, Linux, and other environments.
• Hidden Fields
  Adds invisible fields through the Ninja Forms form builder.

Benefits of User Analytics

• Clearer Attribution
  Shows which campaigns generate actual submissions, not just visits.
• Noisy-Free Forms
  Keeps the interface clean while collecting data in the background.
• Analysis within WordPress
  Centralizes campaign data alongside existing submissions.
• Faster Diagnosis
  Helps reproduce errors by browser, version, and operating system.

Who Is User Analytics For?

• Those who use forms to capture leads and need to identify the origin of each submission.
• Teams running campaigns with parameterized URLs who want to compare acquisition channels.
• Those who need to export Ninja Forms submissions with campaign and technical environment data.

How to Download User Analytics

User Analytics is available for download here on Ultrapack. After downloading the .zip file, install it at Plugins > Add New > Upload Plugin, select the file, and activate. Keep Ninja Forms installed and active to use the additional fields.

User Analytics fits source analysis directly into Ninja Forms submission flow, storing campaign parameters, referrer, and technical environment in the same form record. For those deciding media investment, validating organic channels, or investigating submission failures, the addon reduces the gap between the received lead and the context explaining how they arrived at the site.

Frequently asked questions