PixelYourSite WooCommerce Smart Prices

Description

The WooCommerce Smart Prices add-on adjusts the value sent by PixelYourSite when WooCommerce products apply dynamic discounts, user group pricing, or conditional promotions, ensuring that events like ViewContent, AddToCart, and Purchase reflect the price actually paid. Designed for stores running dynamic pricing plugins or advanced discount rules, it prevents discrepancies between the real amount charged and the number reported to the Facebook Pixel, Google Ads, and other platforms connected by the base plugin.

Main Features

• Captures the post-discount price
  Reads the final value applied in the cart and replaces the list price sent to the pixels.
• Compatibility with dynamic pricing
  Works with conditional rule scenarios, quantity discounts, and price tables by user role.
• Synchronization with e-commerce events
  Updates the value parameter in the AddToCart, InitiateCheckout, and Purchase events issued by PixelYourSite.
• Role-based handling
  Recognizes different prices applied to logged-in customers, wholesale, or members of specific groups.
• Background operation
  Runs silently after activation, without reconfiguring the events already enabled in the main plugin.

Benefits of WooCommerce Smart Prices

• ROAS calculated with precision
  Campaign return now reflects the actual amount charged, not the full catalog price.
• Reliable revenue attribution
  Ad platform reports align with the revenue recorded in the store dashboard.
• Bids optimized by the real value
  Value-based optimization algorithms receive the correct ticket and adjust auction bids accordingly.
• Less reconciliation rework
  Reduces discrepancies between media reports and the commerce operation’s finance team.

Who Is It For?

• WooCommerce stores running dynamic discount rules, recurring coupons, or conditional promotions.
• Paid media teams that rely on value-based attribution to scale campaigns in Meta and Google Ads.
• B2B operations or subscription club setups that apply price tables by user role.

In stores where the list price is rarely what comes out at checkout, the add-on fixes a common blind spot in tracking: the difference between the value shown on the storefront and the value actually paid. With the adjustment applied directly to PixelYourSite events, ad platforms start receiving the number that matches the real cash register amount, supporting optimization decisions based on reliable data.

Frequently asked questions