Description

The Marketing add-on connects WP-Statistics to Google Search Console and adds campaign tracking via UTM parameters, recording clicks on buttons and links through the WordPress dashboard without the need for code. Digital marketing managers and site owners who need to measure pageview goals, campaign performance, and visitor engagement find this component provides the analytic layer that complements the traffic data already collected by WP-Statistics.

Key Features of Marketing

  • Integration with Google Search Console
    Connects WP-Statistics to the Search Console to display search data by page and post directly in the WordPress dashboard.
  • Campaign and UTM tracking
    Catches UTM parameters from URLs to identify which campaigns drive the most traffic to the site.
  • Click registration via interface
    Sets up click events on buttons and links through the WordPress dashboard, without editing code.
  • Event tracking via code
    Allows setting custom events via code for more advanced tracking scenarios.
  • Pageview goal definition
    Sets viewing objectives per page and monitors the attainment of each goal individually.

Benefits of Marketing

  • Centralized search data
    Eliminates the need to switch between WordPress and Google Search Console to analyze organic traffic.
  • Full campaign visibility
    Identifies which sources and UTM parameters generate the most engaged visitors, guiding media investment decisions.
  • Autonomy without programming
    Allows configuring and monitoring click events without involving a developer or editing code.
  • Individualized goal reporting
    Shows the performance of each goal separately, simplifying the prioritization of page optimizations.

Who is Marketing Recommended For?

  • Digital marketing professionals who need to monitor campaigns and conversions directly in the WordPress dashboard.
  • Content managers who want to track page and post performance in Google Search Console without leaving WordPress.
  • Website owners who wish to track clicks and set pageview goals without relying on external code or separate tools.

How to Download Marketing

Marketing is available for download here at Ultrapack. After downloading the .zip file, install it via Plugins > Add New > Upload Plugin, select the file, and activate. With the add-on active and WP-Statistics installed, campaign, event, and goal tracking features appear in the WordPress statistics menu.

With Marketing, WP-Statistics now covers not only traffic volume but also the acquisition layer: where visitors come from through UTM campaigns, how the site is positioned in Google Search Console, and whether pageview goals are being met. Marketing and content teams looking to consolidate performance analysis within the WordPress dashboard find this module a unified view of traffic, campaigns, and conversions.

Frequently asked questions

Is WP-Statistics | Marketing GPL-licensed?

Yes. WP-Statistics | Marketing is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use WP-Statistics | Marketing on multiple sites?

Yes. You can install WP-Statistics | Marketing on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does WP-Statistics | Marketing cost at Ultrapack?

WP-Statistics | Marketing costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does WP-Statistics | Marketing include updates?

Yes. The current version of WP-Statistics | Marketing is 1.1.2, published at Ultrapack on Feb 25, 2026. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is WP-Statistics | Marketing scanned before publication?

Yes. Every version of WP-Statistics | Marketing goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.

What are the requirements for the plugin WP-Statistics | Marketing?

Requires WordPress 6.5 or higher and PHP 7.2 or higher.