QSM / Quiz And Survey Master URL Parameters

Description

The URL Parameters addon captures data coming through the query string (keys and values after “?”) and links it to each response recorded in QSM, exposing each parameter in reusable %URL_PARAMETER_X% variables in notification emails and result pages. It serves those who distribute the same quiz through ads, landing pages, and distinct channels and need to identify the respondent’s source, segment behavior by campaign, and pass subscriber IDs to other tools without modifying the form.

Main Features of URL Parameters

• Query String Reading
  Identifies keys and values sent after “?” and associates them to each quiz submission.
• Variables %URL_PARAMETER_X%
  Makes available the value of each parameter as a merge tag in emails and result pages.
• Multiple Parameters per URL
  Accepts multiple key=value pairs separated by “&” on the same quiz access link.
• Linking per Response
  Attaches the set of parameters to the individual respondent entry in the QSM record.
• Compatibility with Contact Fields
  Coexists with fields filled by the user without conflicting with standard quiz collection.

Benefits of URL Parameters

• Tracking Marketing Campaigns
  You identify which ad, email, or landing page originated each response received.
• Segmentation by Channel
  Compares behavior and preferences between distinct traffic sources without crossing external spreadsheets.
• Passing IDs Between Systems
  Loads subscriber, lead, or contact identifiers directly to the response record.
• Without Form Modification
  Collects the origin context without creating extra fields or altering quiz logic.

Who Should Use URL Parameters?

• Those who distribute the same quiz through paid ads, emails, and different landing pages and need to measure the performance of each source.
• Those who work with email marketing automation and want to pass the subscriber ID to the response record in QSM.
• Those who use QSM within capture funnels and want to enrich responses with context data without touching the visible form.

How to Download URL Parameters

URL Parameters is available for download here on Ultrapack. After downloading the .zip file, install it at Plugins > Add New > Upload Plugin, select the .zip and activate it; the add-on starts operating on existing QSM quizzes, reading the access URL automatically as soon as it’s activated.

In capture flows with multiple entry points, knowing the origin of each response is what separates a useful report from a blind spreadsheet. URL Parameters resolves this without inflating the form, transforming the URL into a metadata channel and making analysis by campaign, channel, or cohort a natural extension of the QSM response dashboard.

Frequently asked questions