Description
Nielsen lets you create WordPress virtual stores integrated with WooCommerce, with a layout designed for fashion storefronts, electronics, accessories, and interior décor. It brings together a library of importable demos, ready-made catalog pages, and its own customization panel for colors, typography, and header—aimed at people who sell clothing, electronics, accessories, or décor items and want to set up a complete virtual store without editing code.
Key Features of the Nielsen
- Native integration with WooCommerce
Extends the shop, cart, and checkout screens with the theme’s own layouts. - Importable demo library
Includes ready-to-use templates for fashion, electronics, décor, accessories, and general catalogs. - Catalog and storefront pages
Organizes product listings with filters, adjustable grids, and display variation options. - Visual customization panel
Lets you adjust colors, typography, header, and footer without touching code. - Mobile-responsive layout
Automatically adapts the storefront, product page, and checkout for phones and tablets.
Benefits of the Nielsen
- Virtual store up and running faster
Imports ready demos and reduces the time between installing the theme and publishing the storefront. - Consistent look across multiple niches
Serves fashion, electronics, décor, and accessories while keeping the same design foundation. - Autonomy for everyday adjustments
Lets you change colors, fonts, and blocks without depending on a developer. - Shopping experience tailored to users
Storefront and checkout work well on both desktop and mobile, reducing abandonment at the final step.
Who Nielsen Is Recommended For?
- Anyone selling clothing, shoes, and fashion accessories and needing a visual storefront with WooCommerce.
- You who maintain an electronics or gadgets store and want catalog pages organized by category.
- Anyone working with décor, furniture, and interior items and looking for a clean layout to highlight product photos.
How to Download the Nielsen
The Nielsen is available for download here on Ultrapack. After downloading the .zip file, install it in Appearance > Themes > Add New > Upload theme, select the file, and activate it. Then, import one of the demos through the theme panel to start building the store with WooCommerce.
Nielsen works as a complete e-commerce foundation in WordPress, combining WooCommerce, segment-based demos, and its own visual customization panel in a single installation. The approach avoids the work of putting together a generic theme, multiple store plugins, and a separate visual builder, delivering a ready structure to publish the storefront.
It’s a consistent choice for people who sell fashion, electronics, accessories, or décor items and want a layout focused on the storefront, product page, and purchase flow. Adjustments are centralized in the theme panel, keeping operations simple even as the catalog grows.
Frequently asked questions
Is Nielsen – E-commerce WordPress Theme GPL-licensed?
Yes. Nielsen – E-commerce WordPress Theme is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Nielsen – E-commerce WordPress Theme on multiple sites?
Yes. You can install Nielsen – E-commerce WordPress Theme on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does Nielsen – E-commerce WordPress Theme cost at Ultrapack?
Nielsen – E-commerce WordPress Theme costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Nielsen – E-commerce WordPress Theme include updates?
Yes. The current version of Nielsen – E-commerce WordPress Theme is 1.9.17, published at Ultrapack on May 13, 2021. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Nielsen – E-commerce WordPress Theme scanned before publication?
Yes. Every version of Nielsen – E-commerce WordPress Theme goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
The file on this page is the developer’s full package, with documentation, demos and plugins. Do not upload that file to WordPress. The theme comes ready inside it, as a ZIP of its own, and that is the one you upload.
- Download the file
themeforest-9710159-nielsen-ecommerce-wordpress-theme.zipand extract it on your computer. - Look inside the extracted files for the file
Nielsen_WordPress_Theme/nielsen.zip. - In the WordPress dashboard, go to Appearance > Themes > Add New > Upload Theme.
- Select that file and click Install Now.
- Click Activate.
- There is nothing to zip. The ZIP inside the package is already in the format WordPress accepts.
- Uploading the whole package is the most common mistake when installing a theme: WordPress answers that no valid theme was found, and nothing is installed.
- The rest of the package belongs to the author: documentation, demo files and, in some themes, the plugins it asks for during setup.
- The package also includes the plugins the theme uses, each in its own ZIP:
essential-grid.zip,revslider.zip,js_composer.zipandUltimate_VC_Addons.zip. Upload each one in Plugins > Add New > Upload Plugin after activating the theme.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready