Description
With Applay, you build mobile app showcase sites using its own visual builder, which offers an icon grid with animation, a pre-release form, a testimonial section, and a layout designed to highlight the main features of each app, plus download buttons with direct links to official stores. A practical solution for those who already have an app published and want to attract more downloads with a conversion-optimized page.
Key Features of Applay
- App Showcase
Icon grid, screenshots, and descriptions to showcase each app. - Download Buttons
Direct links to Google Play and App Store with customizable styles. - Lead Capture
Pre-release form to build a waiting list before launch. - Feature Section
Highlight of key app features with animated icons and descriptions. - Testimonials and Ratings
Area to display user reviews and ratings, boosting credibility.
Benefits of Applay
- Higher Conversion Rate
Strategic download buttons and conversion-focused layout increase app downloads. - Professional Presence
Modern, app-specific design conveys credibility and attracts users. - Efficient Launch
Pre-launch page with lead capture builds anticipation and a contact base. - Time Savings
Ready templates eliminate zero-base design and speed up landing page creation.
Who Is Applay Recommended For?
- Developers who want a professional showcase for their products.
- Tech startups needing a high-impact landing page for launches.
- Digital agencies creating sites for app-segment clients and seeking specialized templates.
How to Download Applay
Applay is available for download here at Ultrapack. After downloading the .zip file, install it under Appearance > Themes > Add New > Upload Theme, select the .zip and activate. The theme appears in the list of installed themes, ready for immediate customization.
Combining conversion-focused design and app-specific structure, Applay eliminates the need to build a landing page from scratch for apps. Whether for a pre-launch with lead capture or for an already published app, the theme provides the right visual blocks to highlight features, display testimonials, and direct users to official stores. It is a practical tool for developers, startups, and agencies that want fast results without sacrificing visual quality and user experience.
Frequently asked questions
Is Applay – WordPress App Showcase & App Store Theme GPL-licensed?
Yes. Applay – WordPress App Showcase & App Store Theme is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Applay – WordPress App Showcase & App Store Theme on multiple sites?
Yes. You can install Applay – WordPress App Showcase & App Store Theme on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does Applay – WordPress App Showcase & App Store Theme cost at Ultrapack?
Applay – WordPress App Showcase & App Store Theme costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Applay – WordPress App Showcase & App Store Theme include updates?
Yes. The current version of Applay – WordPress App Showcase & App Store Theme is 3.7.1, published at Ultrapack on Oct 12, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Applay – WordPress App Showcase & App Store Theme scanned before publication?
Yes. Every version of Applay – WordPress App Showcase & App Store Theme goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
The file on this page is the developer’s full package, with documentation, demos and plugins. Do not upload that file to WordPress. The theme comes ready inside it, as a ZIP of its own, and that is the one you upload.
- Download the file
themeforest-9381060-applay-wordpress-app-showcase-app-store-theme.zipand extract it on your computer. - Look inside the extracted files for the file
Applay/Installation/themes/applay.zip. - In the WordPress dashboard, go to Appearance > Themes > Add New > Upload Theme.
- Select that file and click Install Now.
- Click Activate.
- There is nothing to zip. The ZIP inside the package is already in the format WordPress accepts.
- Uploading the whole package is the most common mistake when installing a theme: WordPress answers that no valid theme was found, and nothing is installed.
- The rest of the package belongs to the author: documentation, demo files and, in some themes, the plugins it asks for during setup.
- The package also includes the plugin the theme uses, in
js_composer.zip. Upload this file in Plugins > Add New > Upload Plugin after activating the theme.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready