Ultimate Member MailChimp

Description

The MailChimp add-on connects Ultimate Member sign-ups to your MailChimp lists, adding opt-in in the registration form and automatically syncing new users as subscribers. It also lets you display multiple lists per form, restrict lists by user role, and sync profile metadata with MailChimp fields—ideal for anyone who captures leads via membership and wants the email marketing base to stay aligned with the site’s sign-up activity.

MailChimp Key Features

• Automatic enrollment at registration
  Adds new Ultimate Member users directly to a MailChimp list when they complete registration.
• Opt-in in the form
  Inserts an optional subscription checkbox in the registration form for users who want to authorize before joining the list.
• Multiple lists per form
  Allows you to link multiple lists to the same registration and let the user choose which ones they want to receive emails from.
• Different lists per form
  Shows different list combinations in each Ultimate Member registration form.
• Metadata synchronization
  Mirrors Ultimate Member profile fields as merge fields in MailChimp contacts.
• Account management
  Enables enrollment and list cancellation directly on the user’s own account page.
• Role-based restriction
  Limits which list is shown to specific roles defined in Ultimate Member.

MailChimp Benefits

• Email base always up to date
  Eliminates the manual work of exporting sign-ups and uploading contacts to MailChimp.
• More lead conversion
  Leverages the sign-up moment to grow your email marketing list without extra friction.
• Granular segmentation
  Lets you separate users by interest and role to send targeted campaigns to each group.
• User autonomy
  Reduces unsubscribe requests to support by putting list management in the member’s own account.

Who Is MailChimp Recommended For?

• Anyone running a membership site with Ultimate Member and wants to capture emails for campaigns in MailChimp.
• Ideal for those who offer newsletters, courses, or content segmented by user profile.
• Anyone who needs to segment the base by role (subscriber, author, student) and send specific communications to each group.
• Online communities that want to give members autonomy to manage sign-ups directly in their own account.

How to Download MailChimp

The MailChimp is available for download here on Ultrapack. After downloading the .zip file, install it in Plugins > Add New > Upload plugin, select the file, and activate it. The configuration options for the API key and list mapping will appear in the Ultimate Member panel after activation.

Designed for membership sites that rely on email marketing, the MailChimp add-on shortens the path between signing up on Ultimate Member and getting the contact into an active campaign. The integration unifies login, profile, and email communication into a single flow, keeping role-based segmentation and the user’s own control over which lists they want to follow over time.

Frequently asked questions