Description
The AutomateWoo Birthdays addon adds a date of birth field to the WooCommerce My Account area and enables a birthday trigger in AutomateWoo workflows, allowing automated celebratory emails with personalized discount coupons to be sent. It is designed for those who sell fashion, beauty, gifts, or supplements on WooCommerce and want to turn the customer’s date into a recurring touchpoint without manually setting up the sending sequence every month.
Main Features of AutomateWoo Birthdays
- Date of birth field
Adds a birthday field to the registration form and the WooCommerce My Account area. - Birthday trigger
Triggers AutomateWoo workflows on the exact date, with a configurable advance notice window. - Exclusive coupons
Generates unique discount codes for each customer, linked to the automatic sending of the email. - Fully editable email
Uses the AutomateWoo visual editor to customize the subject, layout, and message. - Segmentation by month or date
Filters the sequence by customers with birthdays during a specific period or by customer tags.
Benefits of AutomateWoo Birthdays
- Recurring loyalty
Creates an annual celebratory gesture that reengages customers without advertising costs. - Predictable revenue
Turns personal dates into predictable orders distributed throughout the year. - Effortless operation
Once configured, the workflow runs automatically for each new registration. - Personalized communication
Each customer receives it on their own date, with an exclusive greeting and coupon.
Who Is AutomateWoo Birthdays For?
- Those who sell fashion, beauty products, cosmetics, gifts, or supplements on WooCommerce and are looking for a recurring reason to contact their customer base.
- Those who already use AutomateWoo and want to add a birthday sequence without manually programming date-based triggers.
- D2C brands that rely on customer loyalty and want to increase repeat purchase frequency with celebratory coupons.
How to Download AutomateWoo Birthdays
AutomateWoo Birthdays is available for download here at Ultrapack. After saving the .zip file, go to Plugins > Add New > Upload Plugin in the WordPress dashboard, select the package, and click activate. With WooCommerce and AutomateWoo already active, the new birthday trigger will appear in the list of triggers when creating a workflow.
To summarize the package: AutomateWoo Birthdays plugs into the automation sequence you already maintain in WooCommerce and fills a common gap: the lack of a communication cycle tied to the customer. For stores that rely on repeat purchases and seasonal average order value, it is the component that converts a cold registration into a celebratory order, keeping the brand present on a highly receptive date.
Frequently asked questions
Is WooCommerce AutomateWoo Birthdays GPL-licensed?
Yes. WooCommerce AutomateWoo Birthdays is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use WooCommerce AutomateWoo Birthdays on multiple sites?
Yes. You can use WooCommerce AutomateWoo Birthdays on multiple sites. The number of sites connected to Ultrapack Auto Updater is limited by your plan.
How much does WooCommerce AutomateWoo Birthdays cost at Ultrapack?
WooCommerce AutomateWoo Birthdays costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does WooCommerce AutomateWoo Birthdays include updates?
Yes. The current version of WooCommerce AutomateWoo Birthdays is 1.7.3, published at Ultrapack on Sep 16, 2026. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is WooCommerce AutomateWoo Birthdays scanned before publication?
Yes. Every version of WooCommerce AutomateWoo Birthdays goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What are the requirements for the plugin WooCommerce AutomateWoo Birthdays?
Requires WordPress 7.0 or higher. Tested up to WordPress 7.1.
What changed in this version
Version 1.7.3 2026-09-15
- Dev - Update build dependencies to resolve Dependabot alerts for qs and svgo.
- Fix - Birthday rules no longer stop a workflow for customers without a birthday.
- Fix - Save checkout block birthdays only to the customer who placed the order.
Version 1.7.2 2026-09-08
- Declare compatibility with WooCommerce 11.1.0.
- Dev - Pin GitHub Actions and their nested dependencies to immutable commit SHAs.
- Update GitHub Action references.
Version 1.7.1 2026-08-25
- Fix - Programmatically associate birthday field help text with form controls using `aria-describedby` to meet WCAG 1.3.1.
- Tweak - WordPress 7.1 compatibility.
- Update - Require WordPress 7.0+.
Version 1.7.0 2026-08-05
- Dev - Run the PHP coding standards job when dependencies change.
- Dev - Update WPCS to 3.4.1 to pick up the fix for GHSA-3pwp-g2mj-5p3v.
- Fix - Stack the birthday selects on narrow viewports and high zoom so the dropdown arrow no longer overlaps the option text (WCAG 1.4.10 Reflow).
- Fix npm audit vulnerabilities.
- Update - Bump the minimum required WooCommerce version to 10.9 and the compatibility version to 11.0.
Version 1.6.0 2026-07-14
- Fix - Add missing visible label for Birthday fileds.
- Fix - Restore visible Year, Month, and Day labels in the birthday checkout block by switching from combobox controls to native selects.
- Fix - Wrap account page birthday field in a `fieldset`/`legend` to associate the group label with its controls (WCAG 1.3.1).
- Fix - Wrap birthday checkout block fields in a fieldset/legend to associate the group label with its controls (WCAG 1.3.1).
- Tweak - Load the birthday field styles in the block editor via block.json so the field preview is styled without triggering an iframe warning.
- Tweak - Stop enqueuing the birthday field stylesheet in the block editor, where it is not used.
Release notes published by the developer.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
- Download the file
automatewoo-birthdays.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
automatewoo-birthdays.zipand click Install Now. - Click Activate.
Requirements: Requires WordPress 7.0 or higher. Tested up to WordPress 7.1.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready