Description
The Google Product Feed extension generates a real-time product feed for Google Merchant Center, mapping WooCommerce taxonomies, attributes, and fields to the fields required by Google and allowing you to supplement data with additional information at the store, category, product, or variation level. It is designed for those who sell extensive catalogs on WooCommerce and need free listings, product ads, and local inventory campaigns to be approved more easily in Merchant Center.
Key Features of Google Product Feed
- Customizable field mapping
Maps WooCommerce taxonomies, attributes, and product fields to the fields required by Google. - Additional data at each level
Lets you define extra information at the store, category, product, or variation level, covering fields that WooCommerce does not store by default. - On-demand feed
Updates the feed to reflect the latest information about products submitted to Merchant Center. - Bulk import
Accepts data through the native WooCommerce importer and the REST API for large catalogs. - Local inventory and review feeds
Generates local inventory and review feeds, as well as category-specific feeds with the option to exclude individual products.
Benefits of Google Product Feed
- Higher approval rate
Improves the quality of data submitted to Merchant Center, reducing product disapprovals. - Less repetitive typing
Uses default values for each store and category instead of filling in every field for each product. - Control over the published catalog
Lets you exclude specific products from the feed without affecting the rest of the store. - Fits into the WooCommerce workflow
Works alongside other extensions already installed in the store, without requiring a separate setup.
Who Is Google Product Feed For?
- Those who sell large catalogs on WooCommerce and need to keep their Google feed up to date without repetitive manual work.
- Those who already run Shopping campaigns or free listings and want to improve their product approval rate.
- Those who serve clients with physical stores and want to supply data for local inventory campaigns in Merchant Center.
How to Download Google Product Feed
Google Product Feed is available for download here on Ultrapack. After downloading the .zip file, install it under Plugins > Add New > Upload Plugin, select the file, and activate it; with WooCommerce already installed, the feed options appear in the products dashboard. The file is complete and ready for immediate installation.
The Google Product Feed addon is designed for those who already run a WooCommerce store and rely on Google’s free and paid channels to generate qualified traffic. By providing full control over which data reaches Merchant Center and at what level of detail, it reduces item disapprovals and avoids reliance on generic export plugins. It is a piece of infrastructure for those who treat Google Shopping as an ongoing sales channel, rather than a one-time experiment.
Frequently asked questions
Is WooCommerce Google Product Feed GPL-licensed?
Yes. WooCommerce Google Product Feed is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use WooCommerce Google Product Feed on multiple sites?
Yes. You can use WooCommerce Google Product Feed on multiple sites. The number of sites connected to Ultrapack Auto Updater is limited by your plan.
How much does WooCommerce Google Product Feed cost at Ultrapack?
WooCommerce Google Product Feed costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does WooCommerce Google Product Feed include updates?
Yes. The current version of WooCommerce Google Product Feed is 12.3.0, published at Ultrapack on Sep 22, 2026. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is WooCommerce Google Product Feed scanned before publication?
Yes. Every version of WooCommerce Google Product Feed goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What are the requirements for the plugin WooCommerce Google Product Feed?
Requires WordPress 6.8 or higher and PHP 7.4 or higher. Tested up to WordPress 7.1.
What changed in this version
Version 12.3.0 2026.09.21
- Fix: Avoid issue where REST API product metadata responses could be objectified
- Update: Use WooCommerce enums where supported
Version 12.2.0 2026.09.07
- New: Support for flagging title & description as AI-generated
- New: Compatibility up to WooCommerce 11.1
- Fix: Issue where structured data could contain unrounded prices
- Fix: Ensure item_group_id and id are escaped properly
- Fix: Minor UI fix to capitalisation of countries in settings dropdowns
- Fix: Issue where is_bundle could not be unset on variations
- Fix: '0' values could not be saved on variations
- Fix: Resolve conflict between primary/lifestyle image IDs and excluded image ID list
- Fix: Resolve issue which could cause duplicated structured data output
- Fix: Make sure prices are always correctly rounded in structured data output
- Fix: Strip spacing characters out of GTINs in structured data output
Version 12.1.0 2026.08.24
- New: Add support for document_link
- New: Add support for questions & answers. Fix encoding & defined prop errors for item_group_title
- New: Add support for item_group_title
- New: Add support for popularity_rank
- New: Add support for variant_option
- Fix: Issue where variation description wasn't always added to the description in the feed
- Fix: Bing feed could be corrupted if invalid availability values were supplied via filters
- Fix: Avoid crashes when reviews are returned with no matching product
Version 12.0.0 2026.07.17
- Update: Compatibility up to WooCommerce 11.0
- Change: Text domain for all translations is now woocommerce-product-feeds
Version 11.2.0 2026.06.12
- Update: Compatibility up to WooCommerce 10.9
- New: Compatibility with WooCommerce core's variation image galleries
Release notes published by the developer.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
- Download the file
woocommerce-product-feeds.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
woocommerce-product-feeds.zipand click Install Now. - Click Activate.
Requirements: Requires WordPress 6.8 or higher and PHP 7.4 or higher. Tested up to WordPress 7.1.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready