WooCommerce Name Your Price

Description

The Name Your Price addon replaces the fixed price field with an editable input that customers fill in themselves, turning WooCommerce products into pay-what-you-want items with minimum and suggested amounts configurable in the store dashboard. It is designed for those selling online donations, suggested-price tickets, contribution-based digital products, and fundraising campaigns where respecting each buyer’s budget is part of the business strategy.

Key Features of Name Your Price

• Editable price field on the product
  Adds a numeric input where customers enter the amount before adding the item to the cart.
• Configurable minimum amount
  Allows you to set a price floor for each product to prevent unrealistic amounts or amounts below operating costs.
• Suggested price as a reference
  Displays a recommended amount near the input field to guide the customer’s decision.
• Support for simple and variable products
  Works with both standard products and specific variations within the same product listing.
• Donation mode without a fixed charge
  Enables a pay-what-you-want flow for fundraisers, tip jars, and voluntary contributions in the store.

Benefits of Name Your Price

• More conversions for digital products
  Reduces price objection friction when buyers define what they consider a fair amount.
• Donation model directly in the store
  Eliminates the need to install an external fundraising platform to accept contributions with flexible amounts.
• Real-world price elasticity testing
  Allows you to observe how much your audience is willing to pay before setting a final price list.
• Uses the existing checkout
  Maintains WooCommerce’s standard payment flow, transactional emails, and reports without additional adjustments.

Who Is Name Your Price For?

• Those running fundraising, donation, or crowdfunding campaigns who need donors to choose their contribution amount.
• Artists, musicians, and authors who distribute albums, e-books, and digital products using the pay-what-you-want model.
• Organizations offering suggested-price tickets, such as community events, independent workshops, and benefit concerts.

How to Download Name Your Price

Name Your Price is available for download here at Ultrapack. After downloading the .zip file, install it under Plugins > Add New > Upload Plugin, select the file, and activate it. The feature will then appear in the General tab of each WooCommerce product, under the option that enables customer-defined pricing.

Working alongside the standard WooCommerce catalog, this extension changes the relationship between the price tag and perceived value: instead of imposing a single price, it allows each buyer to communicate how much they are willing to pay. It makes sense in niches where audience generosity is part of the revenue model, such as independent culture, social causes, and contribution-based products.

Frequently asked questions