Description

Role Based Pricing for WooCommerce applies differentiated prices by user role in WooCommerce, allowing you to define fixed or percentage discounts for wholesale customers, resellers, VIP members, or any custom WordPress role. Configuration can be done per individual product, per category, or globally across the store, with the option to hide prices and the purchase button from logged-out visitors, creating a B2B catalog structure on top of the same retail store.

Key Features of Role Based Pricing for WooCommerce

  • Price by user role
    Sets distinct values for each WordPress role directly on the product page.
  • Fixed or percentage discount
    Applies a deduction in currency or percentage from the standard catalog price.
  • Category and global rules
    Configures bulk adjustments by product category or for the entire store.
  • Price and button hiding
    Hides prices and the add-to-cart button from unauthenticated visitors.
  • Custom login message
    Displays a customizable notice inviting the user to log in to see the prices.

Benefits of Role Based Pricing for WooCommerce

  • Wholesale and retail in the same store
    Keeps a single installation serving end customers and resellers with separate price lists.
  • Simplified loyalty program
    Rewards repeat customers with automatic discounts tied to the assigned role.
  • Closed catalog for logged-out users
    Protects the pricing policy from competitors by requiring authentication to view prices.
  • Centralized price list management
    Reduces manual work by applying pricing rules by category instead of product by product.

Who Is Role Based Pricing for WooCommerce For?

  • Those who run distributors or B2B wholesalers that need separate price lists for registered resellers.
  • Aimed at those who maintain a subscriber club or members area with exclusive prices for membership levels.
  • Those who want to protect their commercial policy by requiring registration and login before showing prices in the storefront.

How to Download Role Based Pricing for WooCommerce

Role Based Pricing for WooCommerce is available for download here at Ultrapack. After downloading the .zip file, install it via Plugins > Add New > Upload Plugin, select the file, and activate it. The pricing rules by role appear in a new tab within each product and in a global plugin settings screen.

Unlike generic coupon discount plugins, Role Based Pricing for WooCommerce works on WordPress’s native role system, allowing the rule to be linked with membership plugins, custom registration, and CRMs that already handle user roles. The Mailchimp integration makes it easy to segment lists according to the price level assigned to the contact.

It is suitable for stores that need to commercially separate end customers and partners without maintaining two parallel WooCommerce installations. The role layer centralizes the commercial rule in a single place, avoiding manual promotions and keeping the order history consolidated in a single database.

Frequently asked questions

Is WooCommerce Role Based Pricing for WooCommerce GPL-licensed?

Yes. WooCommerce Role Based Pricing for WooCommerce is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use WooCommerce Role Based Pricing for WooCommerce on multiple sites?

Yes. You can install WooCommerce Role Based Pricing for WooCommerce on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does WooCommerce Role Based Pricing for WooCommerce cost at Ultrapack?

WooCommerce Role Based Pricing for WooCommerce costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does WooCommerce Role Based Pricing for WooCommerce include updates?

Yes. The current version of WooCommerce Role Based Pricing for WooCommerce is 2.2.4, published at Ultrapack on Sep 8, 2026. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is WooCommerce Role Based Pricing for WooCommerce scanned before publication?

Yes. Every version of WooCommerce Role Based Pricing for WooCommerce goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.

What are the requirements for the plugin WooCommerce Role Based Pricing for WooCommerce?

Requires WordPress 6.5 or higher and PHP 7.4 or higher. Tested up to WordPress 7.0.