Description
Upstart is a WordPress theme that structures blogs, portfolio showcases, and presentation pages with layouts focused on content, images, menus, highlight areas, and products in WooCommerce. As a Woothemes line theme, it serves those who need to publish articles, highlight work, organize institutional information, and maintain a store area without turning the site into a complex catalog.
Main Features of Upstart
- Content layout
Organizes posts, pages, and highlight sections in a clear structure. - Showcase area
Allows highlighting work, projects, or visual items on dedicated pages. - WooCommerce compatibility
Supports store pages, products, and basic purchase flow. - Visual customization
Allows adjusting identity, menus, and theme elements through the panel. - Responsive structure
Adapts navigation and content for smaller screens.
Benefits of Upstart
- More organized publication
Helps separate editorial content, commercial pages, and visual showcase. - Clear institutional presence
Makes it easy to present brand, services, work, and products on the same site. - Store without complexity
Allows selling items in WooCommerce while keeping focus on content. - Simplified maintenance
Reduces manual adjustments by using a ready-made theme structure.
Who Is Upstart Recommended For?
- Those who publish articles and want to combine blog with institutional pages.
- Those who need to showcase work, projects, or products in a showcase format.
- Those who sell few products on WooCommerce and want to keep focus on site presentation.
How to Download Upstart
The Upstart is available for download here at Ultrapack. After downloading the .zip file, install it under Appearance > Themes > Add New > Upload Theme, select the file, and activate it in the WordPress panel. The file is ready for installation through the standard theme flow.
Upstart works well for sites that need to balance editorial content, visual presentation, and a simple commerce layer. Instead of relying on a heavy structure, the theme organizes pages, posts, and products into a straightforward format, useful for projects that value reading, clear navigation, and objective information display.
Frequently asked questions
Is Woothemes Upstart GPL-licensed?
Yes. Woothemes Upstart is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Woothemes Upstart on multiple sites?
Yes. You can install Woothemes Upstart on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does Woothemes Upstart cost at Ultrapack?
Woothemes Upstart costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Woothemes Upstart include updates?
Yes. The current version of Woothemes Upstart is 1.1.17, published at Ultrapack on May 20, 2017. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Woothemes Upstart scanned before publication?
Yes. Every version of Woothemes Upstart goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What changed in this version
Version 1.1.17 2017.05.17
- Fix - Fixes the WooCommerce 3.0.0 compatibility for the new product gallery.
- includes/integrations/woocommerce/css/woocommerce.css
- includes/integrations/woocommerce/functions.php
- Fix - duplicate title issue
- header.php
Version 1.1.16 2016.10.06
- Fix - Fixes PHP7 compatibility.
- template-contact.php
Version 1.1.15 2015.11.19
- Tweak - Removed unused sidebar area.
- includes/sidebar-init.php
- Fix - Use get_cart_subtotal for header cart.
- includes/integrations/woocommerce/template.php
Version 1.1.14 2015.09.03
- Fix - Fixes the flickr and embed widgets
- /includes/widgets/woo-widget-flickr.php
- /includes/widgets/woo-widget-embed.php
Version 1.1.13 2015.09.02
- Fix - Fixes Strict Standards notices in the comments section.
- comments.php
- Fix - Ensures all widgets correctly reference parent::__construct and have a clean update method.
- /includes/widgets/
Release notes published by the developer.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
The file on this page is already the theme, ready to upload to WordPress.
- Download the file
upstart.zip. - In the WordPress dashboard, go to Appearance > Themes > Add New > Upload Theme.
- Select the file
upstart.zipand click Install Now. - Click Activate.
- If WordPress answers that no valid theme was found, the file is the developer’s full package and the theme is in a folder inside it. Extract the file on your computer, look for the folder that has
style.cssandscreenshot.png, zip that folder only and upload it again.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready