WPForms – MailChimp

Description

The MailChimp addon connects WPForms forms to your Mailchimp account, mapping form fields to lists, groups, and custom tags right in the builder panel. It works with newsletter, contact, quote, and other WPForms form types, with support for resubscription, VIP tagging, and conditional logic rules to subscribe the lead only when specific criteria are met.

Key Features of MailChimp

• Custom field mapping
  Links WPForms form fields to the custom fields of your Mailchimp list.
• Lists, groups, and tags
  Routes contacts to specific lists and applies groups and tags based on selected responses.
• Conditional subscription logic
  Subscribes the lead to the list only when the conditions set in the form are met.
• VIP tagging and notes
  Flags contacts as VIP and automatically adds notes to the subscriber’s profile.
• Subscriber actions
  Subscribes, unsubscribes, archives, or requests permanent deletion of the contact directly from the form.

MailChimp Benefits

• Automatically growing list
  Every form submission becomes a Mailchimp contact without manual CSV import.
• Segmentation from the start
  The contact already enters the right segment, ready for interest-based targeted campaigns.
• Meets consent requirements
  Resubscription and deletion actions help maintain compliance with LGPD and GDPR.
• No Zapier dependency
  The API key connection eliminates the middleman and reduces costs with external integrators.

Who Is MailChimp For?

• Anyone who maintains a Mailchimp newsletter and wants to capture signups directly from their WordPress site.
• Anyone collecting leads through contact and quote forms who needs to segment the audience before launching campaigns.
• Anyone already using WPForms who wants to replace Zapier with a native integration between the form and the email list.

How to Download MailChimp

The MailChimp addon is available for download here at Ultrapack. After downloading the .zip file, install it under Plugins > Add New > Upload Plugin, select the file, and activate. With WPForms already active, the integration appears under WPForms > Settings > Integrations to authenticate your account’s API key.

Anyone using WPForms as their primary form builder will find in MailChimp a direct bridge between on-site capture and email marketing lists, without needing Zapier or manual CSV import. The mapping of lists, groups, and tags lets the contact arrive already categorized, streamlining segmentation by campaign, automation by interest, and reports by signup source within your Mailchimp account.

Frequently asked questions