Description

The A/B Theme Testing Plugin allows comparing two WordPress themes in production by splitting traffic between them, logging which version delivers more clicks, conversions, and dwell time. Intended for those who need to decide between different layouts before a permanent switch, it organizes results into reports that show which look converts better for each visitor profile and each traffic source in the WordPress panel.

Main Features of A/B Theme Testing Plugin

  • Automatic traffic division
    Distributes visitors between two active themes without requiring manual session configuration.
  • Comparative metrics panel
    Brings clicks, conversions, and visit time side by side for each tested theme.
  • Goal setting per click
    Marks specific links or buttons as trackable goals during the active experiment.
  • Theme persistence per visitor
    Saves the selected theme in a cookie to maintain consistent experience on returns.
  • Manual test termination
    Allows stopping the experiment and applying the winning theme with a single click in the admin.

Benefits of A/B Theme Testing Plugin

  • Data-driven decision
    Chooses the final theme based on real behavior, not visual guesswork.
  • Reduced risk when switching themes
    Avoids conversion loss by validating the new layout before discarding the old.
  • Continuous site optimization
    Repeating tests on each redesign keeps the site always on the most profitable version.
  • Fast hypothesis validation
    Quantitative results arrive in days, without relying on prolonged qualitative research.

Who Should Use A/B Theme Testing Plugin?

  • Those maintaining a WordPress site with steady traffic who want to change the theme without losing already earned conversions.
  • Marketing teams that need proven numbers on which layout generates more clicks on CTAs and forms.
  • Agencies that provide redesigns and want to show clients, with real data, the advantage of the new theme over the old.

How to Download A/B Theme Testing Plugin

The A/B Theme Testing Plugin is available for download here on Ultrapack. After saving the .zip file, install it in Plugins > Add New > Upload Plugin, select the package and activate. The test configuration controls will appear in the side menu of the WordPress panel immediately after activation.

For those treating a theme change as a business decision, the A/B Theme Testing Plugin turns visual choice into objective metrics by comparing two layouts in production and displaying, in numbers, which version retains visitors better and converts more. It fits into redesign workflows, seasonal redesign validation, and continuous optimization of capture pages in WordPress.

Frequently asked questions

Is WPMUDEV A/B Theme Testing Plugin GPL-licensed?

Yes. WPMUDEV A/B Theme Testing Plugin is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use WPMUDEV A/B Theme Testing Plugin on multiple sites?

Yes. You can install WPMUDEV A/B Theme Testing Plugin on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does WPMUDEV A/B Theme Testing Plugin cost at Ultrapack?

WPMUDEV A/B Theme Testing Plugin costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does WPMUDEV A/B Theme Testing Plugin include updates?

Yes. The current version of WPMUDEV A/B Theme Testing Plugin is 1.3.2, published at Ultrapack on Sep 27, 2016. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is WPMUDEV A/B Theme Testing Plugin scanned before publication?

Yes. Every version of WPMUDEV A/B Theme Testing Plugin goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.