WS Form Airtable

Description

The Airtable add-on connects WS Form submissions to Airtable bases, mapping each form field to a specific column and automatically creating records when the visitor clicks submit. It is aimed at those who use Airtable as an operational database (light CRM, enrollment control, order catalog) and want to feed those tables directly from website forms without manually copying data between spreadsheet and WordPress.

Key Airtable Features

• Automatic record creation
  Each WS Form submission creates a new row in the selected Airtable base.
• Field-to-field mapping
  Link each form field to a specific Airtable table column.
• Multiple column type support
  Send text, number, date, attachment, and multi-select respecting the types defined in Airtable.
• Connection via API Key
  Authentication to the Airtable account is handled by WS Form settings, without extra code.
• Conditional action trigger
  Use WS Form conditions to send to Airtable only when business rules are met.

Airtable Benefits

• No more double typing
  Eliminates the manual effort of copying site responses to the operational spreadsheet.
• Always up-to-date data
  The workspace base receives leads and orders in real time, with no sync delay.
• Faster workflows
  Leverage preconfigured automations and views in Airtable from data arriving from the site.
• Centralized operation
  Brings forms, leads, and workflows into a single shareable dashboard with the team.

Who Should Use Airtable?

• Those already organizing CRM, projects, or enrollments in Airtable who want to feed those bases via website forms.
• Marketing teams capturing leads via WS Form that centralize qualification in Airtable tables.
• Those who need to transform form responses into structured records for reports, Kanban, or Airtable calendars.

How to Download Airtable

Airtable is available for download here in Ultrapack. After downloading the .zip file, install it in Plugins > Add New > Upload Plugin, select the file and activate. With WS Form already installed on the site, the connector configuration appears within the form builder’s actions section.

Those using WS Form as the primary capture tool enjoy a direct path between what is sent from the site and what needs to be processed in daily operations. Instead of exporting CSVs or resorting to intermediary services, the Airtable integration keeps the form and operational database aligned, with controlled mapping for each field.

Frequently asked questions