WS Form Mailchimp

Description

The Mailchimp addon connects WS Form forms to your Mailchimp audience, adding an “Add to a Mailchimp List” action that triggers on form submission or save and maps fields to merge fields, interest groups, and tags. The integration supports double opt-in via Pending status, VIP marking, and updating existing contacts, catering to those who capture leads through WordPress and want to feed segmented campaigns without exporting spreadsheets.

Key Features of Mailchimp

• Send-time registration action
  Triggers “Add to a Mailchimp List” when the form is saved or submitted.
• Merge field mapping
  Links each form field to the matching merge field of the audience.
• Interest group mapping
  Converts Select, Checkbox, and Radio fields into contact interests in Mailchimp.
• Tag management
  Adds, removes, and updates tags on new or existing contacts in the list.
• Double opt-in support
  Registers contacts with Pending status for sending the confirmation email configured in the list.

Benefits of Mailchimp

• Automated lead capture
  Each submission turns into a segmented contact in the audience without manual spreadsheet export.
• Campaign-ready segmentation
  Tags and interest groups categorize the contact at the moment of registration.
• GDPR compliance
  An unchecked opt-in checkbox and double-confirmation flow cover explicit consent.
• Form synced with the list
  Automatic creation from the audience eliminates rework when designing the signup.

Who Should Use Mailchimp?

• Those who use Mailchimp as their email marketing foundation and want to capture leads through WordPress without exporting CSV.
• Marketing teams that need to segment contacts by interest and tag at sign-up.
• Those who manage newsletters, event lists, or restricted areas and require a double-opt-in flow per GDPR.

How to Download Mailchimp

Mailchimp is available for download here on Ultrapack. After downloading the .zip file, install it via Plugins > Add New > Upload Plugin, select the file and activate; the base WS Form plugin must be installed and active. The new “Add to a Mailchimp List” action then appears in the action settings of each form.

For those already working with Mailchimp and using WS Form for capture, this addon closes the loop between data collection and sending: each registration enters the correct audience with filled merge fields, marked interest groups, and applied tags. Creating a form from an existing list and updating registered contacts reduce maintenance effort as the segmentation strategy evolves.

Frequently asked questions