Descrição
O Popup Maker é voltado para quem vende produtos online e para quem administra sites de conteúdo, combinando disparo de popups por comportamento (exit intent, tempo na página) com captura de leads via formulário de opt-in embutido. Ele permite criar campanhas de marketing direcionadas sem editar código, ideal para aumentar a taxa de conversão em landing pages e lojas virtuais.
Principais Características do Popup Maker
- Gatilhos de comportamento avançados
Dispara popups ao detectar intenção de saída, tempo de permanência ou rolagem da página. - Formulário de opt-in integrado
Adiciona campos de captura de lead diretamente no popup, com validação e confirmação. - Segmentação por páginas e visitantes
Exibe popups condicionais com base na URL, no dispositivo ou no status de login. - Controle de frequência e cookies
Define quantas vezes cada visitante vê o popup e por quanto tempo, evitando incômodo. - Templates personalizáveis
Inclui layouts prontos com opções de cores, fontes e posicionamento para cada campanha.
Benefícios do Popup Maker
- Aumento de conversões
Captura leads no momento crítico da navegação, elevando a taxa de opt-in e vendas. - Redução de abandono
Exibe ofertas no exato instante em que o visitante está saindo, recuperando visitantes. - Experiência não intrusiva
Controla frequência e segmentação para não sobrecarregar o usuário com popups repetitivos. - Fácil configuração
Cria popups sem conhecimento técnico, com interface visual e regras pré-definidas.
Para Quem o Popup Maker é Indicado?
- Quem vende cursos online e deseja capturar leads qualificados para campanhas de lançamento.
- Quem administra sites de conteúdo e busca expandir a base de assinantes de newsletter.
- Quem gerencia lojas virtuais e quer exibir popups de desconto ou abandono de carrinho.
Como Baixar o Popup Maker
O Popup Maker está disponível para download aqui no Ultrapack. Após baixar o arquivo .zip, acesse Plugins > Adicionar Novo > Enviar Plugin, selecione o arquivo e ative. O plugin aparecerá no menu do WordPress pronto para configurar seus primeiros popups.
Com recursos como exit intent, opt-in integrado e segmentação por público, o Popup Maker permite montar campanhas de marketing direcionadas sem depender de desenvolvedor. Seja para capturar emails, promover ofertas ou reduzir o abandono de carrinho, ele oferece controle total sobre a exibição e o design dos popups, tornando-se uma ferramenta prática para quem busca resultados mensuráveis em conversão.
Perguntas Frequentes
O plugin Popup Maker é GPL?
Sim. O Popup Maker é distribuído sob a licença GPL (GNU General Public License). Você pode usar, modificar e redistribuir legalmente, em quantos sites quiser.
Posso usar o plugin Popup Maker em mais de um site?
Sim. Você pode instalar o Popup Maker em quantos sites quiser. Só as atualizações automáticas pelo Ultrapack Auto Updater têm limite: de 3 a 80 sites, conforme o plano.
Quanto custa o plugin Popup Maker no Ultrapack?
O Popup Maker sai por R$ 14,90 na compra avulsa, e também está incluído nos planos de assinatura a partir de R$59/mês (VIP I).
O plugin Popup Maker inclui atualizações?
Sim. A versão atual do Popup Maker é a 1.25.0, publicada no Ultrapack em 11/09/2026. Assinantes atualizam direto do painel do WordPress com o UAU (Ultrapack Auto Updater).
O plugin Popup Maker é seguro para baixar e instalar no meu WordPress?
Sim. Cada versão do Popup Maker passa por varredura de malware (ClamAV e regras YARA, no UltraHub) antes de ser publicada.
Quais são os requisitos do plugin Popup Maker?
Requer WordPress 6.7 ou superior e PHP 7.4 ou superior. Testado até o WordPress 7.1.
O que mudou nesta versão
Versão 1.25.0 2026-09-10
- Security
- Hardened subscriber submissions and administration against stored cross-site scripting, including cleanup of legacy subscriber names.
- Hardened object-search label handling across admin and API paths with additional validation and escaping safeguards.
- Features
- Added complete Brizy support for building Popup Maker popups, including visual editing, frontend styling, and interactive elements.
- Added complete Bricks support for building Popup Maker popups, including editor previews, frontend styling, and interactive elements.
- Added complete Divi support for building Popup Maker popups, including Visual Builder editing, frontend styling, and interactive modules.
- Added complete Elementor support for building Popup Maker popups, including editor previews, frontend styling, and interactive widgets.
- Added complete SiteOrigin Page Builder support for building Popup Maker popups, including its Live Editor and properly styled frontend layouts.
- Added complete Visual Composer support for building Popup Maker popups, including visual editing, frontend styling, and interactive elements.
- Added complete Etch support for building Popup Maker popups, including its visual editor, selected popup theme, sizing, positioning, and overlay.
- Improvements
- Improved Beaver Builder support so Popup Maker popups open in Beaver Builder's editor and authorized popup previews are no longer redirected away.
- Improved compatibility with PHP 8.3, 8.4, and 8.5.
- Performance
- Reduced unnecessary PHP work on frontend requests by deferring admin-only systems and unavailable integrations until they are needed.
- Popup Maker admin screens and the block editor now use lightweight popup choices instead of loading complete popup models for selector controls.
- The block editor now reads Popup Maker's local editor styles directly instead of making internal HTTP requests during page load.
- Improved the Subscribers screen and privacy tools with native count queries, batch-loaded popup titles, indexed email lookups, and faster creation-date sorting on large subscriber tables.
- Reduced redundant popup, Call to Action, and form lookups in bulk actions, feature announcements, form selectors, and Elementor form discovery.
- Popup and form selectors now load only the records they need and avoid priming unused metadata and taxonomy caches.
- Settings CSS previews now load on demand and recover more reliably from incomplete or failed preview responses.
- Failed WordPress.org translation lookups are now briefly cached to prevent repeated requests.
- Fixed the Popup Maker admin toolbar controls not opening or closing popups, checking conditions, or resetting cookies—a regression introduced in 1.24.0.
- Fixed Settings and Tools success notices whose dismiss buttons appeared but did not respond.
- Restored Popup Maker and add-on icons after undocumented changes to the Plugins screen in WordPress 7.1.
- Restored localized package variables in wp-admin so the block editor and other admin tools initialize correctly.
- Fixed a race that could leave popups hidden or skip their animation when multiple Auto Open triggers fired together.
- Prevented malformed batched analytics requests from partially recording popup events.
- Restored WPBakery Page Builder editing for popups when the block editor is enabled in Popup Maker.
- Added a compatibility safeguard for Jetpack synced forms that pass object-valued field attributes into string escaping.
- Prevented Astra Custom Layouts rendered inside popups from corrupting the pending WordPress main loop.
Versão 1.24.0 2026-08-03
- Security
- Security and resilience hardening based on continuous AI scanning.
- Hardened Subscribers page pagination URL escaping to prevent cross-site scripting (XSS).
- Features
- Added the free [Popup Maker Debug Tools Chrome extension]
- Added an "Open Popup" click action to the Beaver Builder Button module, so you can open any popup on click without writing custom code. The chosen popup is automatically loaded on the page even if its display conditions wouldn't otherwise match.
- Improvements
- Reorganized the Popup Maker admin menu into clearer creation, audience, performance, and administration groups. The Subscribers page now remains hidden until subscriber storage has been initialized.
- Improved Calls to Action management with instant-opening editors, loading placeholders, draft-first creation that avoids abandoned records, and more reliable saving and sorting.
- Improved compatibility with popular post duplication plugins so cloned popups start with fresh analytics stats and other popup-specific identity data.
- Corrected the plural of "Call to Action" to "Calls to Action" across the admin. Thanks @swinggraphics.
- Added a `popup_maker/overlay_zindex` filter to control the popup overlay's stacking order, so sites can lower it below the WordPress admin bar (or other elements) when needed.
- Fixed pending upgrade notices causing a fatal error on logged-in front-end pages by removing reliance on admin-only form helpers. Closes #1253.
- Fixed generic WordPress editors and page builders receiving 404 responses for Popup and Popup Theme REST collections by exposing standard `wp/v2` aliases while preserving Popup Maker's versioned API.
- Fixed Gravity Forms inside popups no longer submitting via AJAX (regression since 1.21.0), which broke text confirmations and Form Submission triggers after submit.
- Improved keyboard focus when closing popups: focus returns to the previously focused element, or to the top of the document when there wasn't one (auto-open popups) or it no longer exists. Thanks @swinggraphics.
- Fixed Click Open "Extra Selectors" starting with a number (e.g. `.2026-selector`) being rejected as invalid. Selectors are now validated against jQuery's engine, which handles the actual matching.
- Fixed a bug where a popup could unexpectedly lose its triggers, conditions, and display settings — leaving only its theme — after saving, a plugin update, or when another plugin or page builder saved the popup. Saves that would erase an existing popup's settings are now prevented and report an error instead of silently discarding your configuration.
- Fixed CTA Button blocks losing button content during transforms, clearing links while CTA data loaded, and reporting validation errors for blocks saved by previous versions.
- Fixed non-AJAX form submissions being attributed to the wrong popup—or no popup—and improved Newsletter and Beaver Builder conversion tracking reliability.
- Fixed disabled or unpublished Calls to Action continuing to render or process clicks.
- Fixed Popup Category and Tag filters not retaining their selected values and interfering with popup bulk actions.
- Fixed bundled translations not loading correctly and plural translations receiving incorrect arguments.
- Fixed the Easy Modal v2 importer crashing because its bundled files were loaded from outdated paths.
- Fixed “Previous Opens” showing incorrectly after resetting popup analytics.
Versão 1.23.0 2026-06-28
- Security
- Additional hardening based on continuous AI scanning.
- Features
- Added a "Preview Popup" option to the block editor's Preview menu, matching the classic editor. It opens the popup on the front end in a dedicated tab; clicking it again reuses that same tab, and saving the popup automatically refreshes the open preview so you always see your latest changes.
- Added "Disable URL tracking parameters" privacy setting. When enabled, popup links no longer get `?pid=` appended — link clicks are tracked via browser beacons instead (less reliable but non-invasive to URLs).
- Improvements
- The popup editor now remembers the last-open settings tab per popup instead of sharing a single tab across all popups, so each popup reopens to the tab you last used.
- Fixed the "Preview" button in the classic editor not opening popups — a regression introduced in 1.22.0. You can once again preview popups directly from the editor without having to save and view the live page, now reliably regardless of how quickly the page finishes loading. Thanks to @marklchaves for the fix.
- Fixed missing styles for Popup Maker blocks on the front end in some installs — blocks now render with the correct styling without a console warning about a missing stylesheet.
- Fixed "Disable popup open tracking" privacy setting now disables link tracking parameters appended and click beacon tracking.
- Fixed PHP bug in `pum_get_asset_group_meta` where `(array) file_exists` always evaluated as truthy, causing fatal errors when build artifacts were missing.
- Fixed condition dropdowns (such as "Categories", "Tags", and other taxonomy selectors) showing duplicate entries and hiding some terms when you had more than ten — every term is now listed once and reachable as you scroll.
- Fixed popups taller than the browser window having their top cut off above the screen, which made the start of the content and the close button impossible to reach. Tall popups now keep their top edge in view.
- Fixed an invalid "Extra Selectors" value on a Click Open trigger breaking all popup triggers on the page. A malformed selector is now skipped (with a console notice) instead of stopping every trigger from working.
- Fixed ACF (Advanced Custom Fields) shortcodes not displaying their values inside popups since ACF 6.3.4, which stopped resolving `[acf]` shortcodes on non-public content. ACF shortcodes now render in popup content again.
Versão 1.22.0 2026-03-31
- Features
- Added link click conversion tracking for external and special links (mailto:, tel:, etc.) within popups. Clicks are tracked via analytics beacon and categorized by link type for conversion reporting.
- Added [Beaver Builder Forms integration]
- Added [Bit Form integration]
- Added [Elementor Pro Forms integration]
- Added [Forminator integration]
- Added [HappyForms integration]
- Added [HTML Forms integration]
- Added [Kali Forms integration]
- Added Newsletter plugin (thenewsletterplugin.com) form integration for success detection and conversion tracking. Note: Newsletter forms must use `[newsletter_form ajax="true"]` shortcode to enable AJAX submission mode for the integration to work.
- Improvements
- Popup title field is now editable in the Block Editor sidebar, matching the classic editor experience.
- URL tracking parameter names (`pid`, `cta`, `notrack`) are now filterable via `popup_maker/param_name/{key}`, allowing site admins to resolve conflicts with other plugins. Example: `add_filter( 'popup_maker/param_name/popup_id', function { return 'pum_id'; } );`
- Improved PID tracking reliability by firing template_redirect at priority 0, ensuring tracking occurs before other plugins that might redirect.
- Enhanced all Popup list views with sortable Enabled column and bulk enable/disable actions for easier management of multiple popups.
- Block library assets (CSS) loading unnecessarily on all front-end pages. WordPress now automatically loads these styles only when Popup Maker blocks are actually rendered.
- Enhanced ad-blocker bypass feature to obfuscate script and style element IDs (in addition to filenames) for improved bypass reliability. IDs now consistently use per site settings using either MD5 hashing or custom prefixes.
- Fixed popup preview not opening due to admin_debug trigger firing before initialization completed. Closes #1181.
- Fixed animation speed field allowing negative and excessively large values via manual text input. Closes #1053.
- Fixed Gravity Forms integration fatal error when saving Close Popup or Open Popup settings. Closes #1084.
- Fixed CTA shortcode buttons rendering as plain links instead of styled buttons, with proper support for fill, outline, and text-only styles in both classic and block editor popups.
- Fixed mailto: and tel: links inside popups being incorrectly modified with tracking parameters, which broke email and phone links.
- Fixed Fluent Forms integration fatal error when using double opt-in. Closes #1094.
- Fixed Time Delay trigger settings tab displaying blank when switching from Click Trigger advanced tab. Closes #1109.
- Fixed trigger modal "Add" button label not displaying due to incorrect i18n function usage. Props to @DAnn2012.
- Fixed Divi 4 block editor compatibility issue where the popup editor would fail to load when the block editor was enabled. The classic editor is now automatically enforced for Divi 4 users.
- Fixed issue where filter `replace_editor` was being used as an action without returning the value.
- Fixed Subscribers page sort columns throwing 404 errors due to malformed URLs with double protocols
- Fixed SQL syntax error on Subscribers page caused by using identifier placeholder instead of string placeholder in `SHOW TABLES LIKE` query.
Versão 1.21.5 2025-10-13
- Improvements
- Optimized Google Fonts integration by eliminating database transients and API calls in favor of direct JSON loading with in-memory caching. This resolves reported database crashes from large font data and improves performance by 83% (file size reduced from 1.5MB to 255KB) while eliminating all database overhead.
- Fixed accessibility tab trapping JavaScript error "trigger is not a function" when using keyboard navigation in popups.
- Fixed potential error when get_current_screen is not available.
Notas de versão publicadas pelo desenvolvedor.
Como instalar
Atualização automática: este item é atualizado pelo Ultrapack Auto Updater. Com ele instalado, a versão nova aparece no seu painel como qualquer outra atualização do WordPress (como configurar).
- Baixe o arquivo
popup-maker.zip. - No painel do WordPress, vá em Plugins > Adicionar novo > Enviar plugin.
- Selecione o arquivo
popup-maker.zipe clique em Instalar agora. - Clique em Ativar.
Requisitos: Requer WordPress 6.7 ou superior e PHP 7.4 ou superior. Testado até o WordPress 7.1.
Travou em algum passo? Abra um chamado dizendo em qual deles parou.

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