AdSanity Impressions

Description

Impressions addon adds to AdSanity two new ad expiration criteria—daily view limit and total impression limit—that work alongside the plugin’s native date expiration. You set in the ad registration how many times it can be displayed, and the component pauses the delivery upon reaching the cap, resetting the daily count on the next day. Visual indicators in the ad list signal consumption of these impressions in real time.

Key Features

• Expiration by number of views: stops showing the ad after reaching a total number of impressions set in the registration, without relying solely on dates.
• Daily impression limit: stops delivery after the ad reaches the daily cap and automatically resets the count the next day.
• Visual indicators in the ads list: yellow line when the ad reaches 80% of the limit and red line when it expires by impressions.
• Settings integrated into the management screen: the impression fields appear directly in the default AdSanity ads list, without extra screens.
• Charge by visibility: enables sales models based on delivered view volume, not just contracted period.

Benefits of Impressions

• Precise delivery control: ensures the advertiser receives exactly the contracted view volume, without exceeding or falling below.
• New commercial formats: allows creating packages sold per thousand daily or total impressions, expanding options beyond the period model.
• Fast inventory tracking: the color indicators show at a glance which ads are near the end and which have already finished.
• Balanced inventory distribution: the daily limit prevents an ad from consuming the entire view balance early on, maintaining presence throughout the campaign.

Who is Recommended?

• Publishers and content portals that sell advertising spaces directly to advertisers.
• Agencies and media teams that need to deliver campaigns with pre-agreed impression targets.
• Niche sites that sell sponsorships based on view volume instead of exposure time.

Impressions serves those who already use AdSanity to manage advertising in WordPress and need to charge and control campaigns based on view volume. It is the choice of publishers, agencies, and media teams that work with impression contracts and want immediate visibility of each ad’s consumption.

Frequently asked questions