Description
The Zapier addon connects Formidable Forms to the Zapier platform, automatically triggering Zaps when a form receives a new submission or when an entry is deleted from the database. With this connection, data captured by forms goes directly to CRMs such as Salesforce, spreadsheets, Slack channels, and email marketing tools, without manual export or intermediary code between WordPress and external services.
Key Features
- New submission trigger
Starts the configured Zap as soon as the form receives a new entry. - Entry deletion trigger
Triggers automations when an entry is removed from the Formidable database. - API key connection
Connects the site to Zapier through an API key and WordPress URL. - Form data routing
Sends completed fields to the destination app without requiring a manual webhook. - Compatibility with the Zapier catalog
Works with any app available on the Zapier platform, from CRMs to spreadsheets.
Zapier Benefits
- No-code automation
Eliminates the manual work of copying form data between different systems. - Lead flow centralization
Leads from forms go directly to the CRM and email marketing lists. - Immediate team notifications
The team receives alerts in Slack or the selected channel as soon as the submission is recorded. - Integration scalability
New connections with external services without requiring dedicated development.
Who Is It For?
- Marketing teams that capture leads through the website and need to automatically feed CRM and email marketing platforms.
- Agencies that deliver WordPress websites with Formidable Forms and want to offer automations without developing their own integrations.
- Businesses that operate commercial workflows distributed across spreadsheets, Slack, support tools, and internal systems.
Recommended for marketing teams, agencies, and operations that depend on automated workflows between forms and external tools, the component supports scenarios where each submission must generate an immediate action in another system. With the Zapier bridge configured once, Formidable Forms begins to act as the central trigger for campaigns, CRM automations, and internal notification routing.
Frequently asked questions
Is Formidable Forms Zapier GPL-licensed?
Yes. Formidable Forms Zapier is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use Formidable Forms Zapier on multiple sites?
Yes. You can use Formidable Forms Zapier on multiple sites. The number of sites connected to Ultrapack Auto Updater is limited by your plan.
How much does Formidable Forms Zapier cost at Ultrapack?
Formidable Forms Zapier costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does Formidable Forms Zapier include updates?
Yes. The current version of Formidable Forms Zapier is 2.04, published at Ultrapack on Aug 24, 2024. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is Formidable Forms Zapier scanned before publication?
Yes. Every version of Formidable Forms Zapier goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
- Download the file
formidable-zapier.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
formidable-zapier.zipand click Install Now. - Click Activate.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready