Description

The Google Analytics Donation Tracking addon sends donation events from GiveWP directly to your Google Analytics account, recording each contribution as a conversion within the e-commerce report. The integration captures donated amount, form used, and payment gateway, giving the marketing team visibility into which campaigns, traffic sources, and pages are converting the most donors throughout the fundraising funnel.

Main Features

  • Donation tracking as conversions
    Triggers events in Google Analytics with each completed contribution via the GiveWP form.
  • E-commerce data
    Sends transaction value, currency, and form identifier using the Google Analytics e-commerce standard.
  • Campaign attribution
    Identifies traffic source, medium, and referring page where the donation was made.
  • Setup in the GiveWP dashboard
    Enables tracking via settings screen without needing to edit templates or insert code manually.
  • Compatible with the GiveWP ecosystem
    Works together with forms, gateways, and other addons already installed in your organization.

Benefits of Google Analytics Donation Tracking

  • Full funnel visibility
    Shows on which pages the donor entered, navigated, and completed the contribution.
  • Data-driven marketing decisions
    Allows prioritizing channels, campaigns, and creatives that effectively generate donations.
  • Donation page optimization
    Identifies top-performing forms to replicate patterns in new campaigns.
  • Fundraising ROI measurement
    Cross-references ad investment with actual revenue generated via GiveWP in the Google Analytics report.

Who Is It For?

  • NGOs, institutes, and nonprofit organizations that receive online donations via GiveWP.
  • Digital marketing teams that need to measure conversion and ROI of fundraising campaigns.
  • Agencies and developers maintaining fundraising websites for third sector clients.

By connecting Google Analytics to donation forms, the addon turns each contribution into actionable metrics, closing the loop between traffic acquisition, site navigation, and revenue collected. It is the component data-driven organizations need to professionalize fundraising operations, validate campaign hypotheses, and increase the efficiency of paid and organic media investments.

Frequently asked questions

Is GiveWP Google Analytics Donation Tracking GPL-licensed?

Yes. GiveWP Google Analytics Donation Tracking is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.

Can I use GiveWP Google Analytics Donation Tracking on multiple sites?

Yes. You can install GiveWP Google Analytics Donation Tracking on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.

How much does GiveWP Google Analytics Donation Tracking cost at Ultrapack?

GiveWP Google Analytics Donation Tracking costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).

Does GiveWP Google Analytics Donation Tracking include updates?

Yes. The current version of GiveWP Google Analytics Donation Tracking is 3.0.1, published at Ultrapack on Sep 14, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).

Is GiveWP Google Analytics Donation Tracking scanned before publication?

Yes. Every version of GiveWP Google Analytics Donation Tracking goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.

What are the requirements for the plugin GiveWP Google Analytics Donation Tracking?

Requires WordPress 5.0 or higher and PHP 7.0 or higher. Tested up to WordPress 6.3.