MonsterInsights Forms Tracking Addon

Description

The Forms Tracking Addon records form impressions and submissions in MonsterInsights, generating reports in the WordPress dashboard with sessions, pageviews, completions, conversion rate, source/medium, and associated campaigns by UTM. It adds actionable insight to the base plugin for sites that rely on contacts, leads, orders, surveys, registrations, or donations, without requiring manual events in Google Analytics, Google Tag Manager, or external spreadsheets.

Key Features

• Automatic tracking
  Records form views and submissions without manual tags.
• Forms report
  Consolidates sessions, pageviews, impressions, completions, and conversion rate.
• Source and medium
  Segments conversions by channels such as search, email, social, and direct access.
• UTM campaigns
  Relates form completions to the corresponding marketing campaigns.
• Supported builders
  Recognizes WPForms, Gravity Forms, Contact Form 7, Ninja Forms, and Elementor Forms.

Benefits of the Forms Tracking Addon

• More business clarity
  Shows which forms actually generate contacts and opportunities.
• Less manual setup
  Reduces dependence on custom events and external technical adjustments.
• Comparison by channel
  Helps identify traffic sources with the highest conversion rate.
• Reports for teams
  Facilitates internal analyses and presentations with PDF export.

Who Is It For?

• Sites that use forms to capture leads, contacts, orders, or registrations.
• Agencies that monitor form conversions on client projects.
• Marketing teams that analyze campaigns by source, medium, and UTM.

As an additional module, the Forms Tracking Addon depends on MonsterInsights being installed and configured to centralize conversion insights within WordPress. The extension fits form metrics into the analysis workflow already used by the team, reducing screen switching and helping to compare channels, campaigns, and forms based on the same traffic data.

Frequently asked questions