Description
The Google Optimize addon connects MonsterInsights to the Google Optimize testing workflow, adding the experiment container configuration to the Google Analytics tracking loaded in WordPress. This extension helps marketing teams, stores, and content producers track page variations, conversion hypotheses, and experience results in site routines without scattering manual scripts throughout the theme.
Key Features
- Container configuration
Adds the Google Optimize ID to MonsterInsights tracking. - Analytics-based tracking
Keeps tests linked to data collected by Google Analytics. - No manual scripts
Avoids direct theme editing to insert experiment codes. - WordPress workflow
Centralizes integration settings within the base plugin dashboard. - Experiment support
Allows you to track page variations used in conversion tests.
Benefits of the Google Optimize Addon
- Less technical work
Reduces reliance on manually editing theme files. - Data-driven decisions
Makes it easier to compare page variations with metrics already collected. - Organized setup
Keeps test scripts aligned with existing tracking. - Conversion insights
Helps teams validate hypotheses with behavior data.
Who Is It For?
- MonsterInsights users who want to integrate Google Optimize tests with WordPress.
- Marketing teams that track pages, campaigns, and conversion variations.
- Stores, blogs, and institutional websites that make decisions based on browsing data.
As an additional module, the Google Optimize addon depends on MonsterInsights being installed and keeps the testing integration in the same place where the site already manages Google Analytics. This reduces snippet scattering, makes maintenance easier for non-technical teams, and helps connect page experiments with traffic, engagement, and conversion metrics tracked in the dashboard.
Frequently asked questions
Is MonsterInsights Google Optimize Addon GPL-licensed?
Yes. MonsterInsights Google Optimize Addon is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use MonsterInsights Google Optimize Addon on multiple sites?
Yes. You can install MonsterInsights Google Optimize Addon on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does MonsterInsights Google Optimize Addon cost at Ultrapack?
MonsterInsights Google Optimize Addon costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does MonsterInsights Google Optimize Addon include updates?
Yes. The current version of MonsterInsights Google Optimize Addon is 1.6.0, published at Ultrapack on Aug 25, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is MonsterInsights Google Optimize Addon scanned before publication?
Yes. Every version of MonsterInsights Google Optimize Addon goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What are the requirements for the plugin MonsterInsights Google Optimize Addon?
Requires WordPress 4.8.0 or higher and PHP 5.5 or higher.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
- Download the file
monsterinsights-google-optimize.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
monsterinsights-google-optimize.zipand click Install Now. - Click Activate.
Requirements: Requires WordPress 4.8.0 or higher and PHP 5.5 or higher.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready