QSM / Quiz And Survey Master MailChimp Integration

Description

The MailChimp addon connects QSM quiz and survey responses to your MailChimp lists, automatically sending participant names, emails, and answers as new subscribers immediately after form submission. The setup allows choosing which list will receive each quiz, mapping custom fields, and organizing contacts based on responses, turning every interaction into an email nurturing opportunity for those using QSM as a lead capture tool.

Main Features of MailChimp Integration

• Connection via MailChimp API
  Integrates the MailChimp account with QSM by entering the API key in the plugin panel.
• Configurable list per quiz
  Allows selecting individually which MailChimp audience will receive respondents from each questionnaire.
• Custom field mapping
  Associates quiz questions to MailChimp merge fields to enrich contact registration.
• Automatic subscription post-submission
  Creates the subscriber at the exact moment the participant completes the quiz or survey.
• Configuration inside QSM
  Adds an integration tab in each quiz’s settings without requiring external screens.

Benefits of MailChimp Integration

• Continuous database growth
  Every published quiz becomes a direct bridge to your list, with no manual work between platforms.
• No more CSV exports
  No need to download responses and import them later into MailChimp, eliminating extra work.
• Contextual segmentation
  Respondents enter the list already carrying response data for more targeted campaigns.
• Utilization of quiz traffic
  Converts visitors who answer questionnaires into contacts ready for email sequences.

Who Is MailChimp Integration For?

• Those who use QSM quizzes as lead magnets and want to feed MailChimp lists without manual steps between platforms.
• Those who conduct satisfaction or diagnostic surveys and want to continue conversations by email with participants.
• Those who create product or service recommendation quizzes and need to nurture respondents with sequences based on the revealed profile.

How to Download MailChimp Integration

MailChimp Integration is available for download here on Ultrapack. After downloading the .zip file, install it in Plugins > Add New > Upload plugin, select the file and activate it; QSM must be installed and active beforehand for the integration tab to appear in each quiz’s settings.

For those already using QSM as a capture tool, this extension closes the loop between collecting responses and triggering email marketing, eliminating intermediate exports and synchronizing contacts at the moment of subscription. The result is a continuous funnel where each published quiz feeds MailChimp segments ready for campaigns, automations, and nurturing flows aligned with profiles revealed by participant responses.

Frequently asked questions