Description
The Formidable Forms addon connects forms created with the Formidable Forms plugin to AutomatorWP, recording form submissions as triggers within the automation recipe builder. This component passes the data captured in each submission to AutomatorWP’s flow, allowing each response to trigger actions in other site plugins, such as user creation, notification sending, loyalty program point allocation, or any other step orchestrated in the recipe.
Main Features
- Form submission trigger: fires AutomatorWP recipes every time a Formidable Forms form is submitted on the site.
- Filter by specific form: allows restricting the trigger to a chosen form, isolating each automation flow by context.
- Form field forwarding: makes values submitted by the user available as dynamic tags within subsequent recipe actions.
- Integration with visual builder: appears natively among integrations available in the AutomatorWP recipe editor, with no additional code required.
- Compatibility with the AutomatorWP ecosystem: combines with other plugin components to chain actions in CRMs, email platforms, membership areas, and stores.
Benefits of Formidable Forms
- Automated lead capture: turns each submission into a chain of actions configured once.
- Less manual work: eliminates exports, spreadsheets, and data copying between forms and other site tools.
- Immediate user responses: sends messages, grants access, or registers the contact exactly at submission time.
- Reuse of form data: allows using name, email, and other submitted fields in the next recipe steps.
Who Is It For?
- Sites using Formidable Forms to capture contacts, registrations, or orders and wanting to forward these responses automatically to other plugins.
- Digital marketing professionals building funnels based on forms who need to connect each submission to actions in CRMs, email lists, and membership areas.
- WordPress agencies and implementers creating personalized automations for clients using AutomatorWP.
Recommended for those already working with Formidable Forms who want to expand the use of forms as a starting point for automations within AutomatorWP, without relying on scripts or external services.
Frequently asked questions
Is AutomatorWP Formidable Forms GPL-licensed?
Yes. AutomatorWP Formidable Forms is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use AutomatorWP Formidable Forms on multiple sites?
Yes. You can install AutomatorWP Formidable Forms on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does AutomatorWP Formidable Forms cost at Ultrapack?
AutomatorWP Formidable Forms costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does AutomatorWP Formidable Forms include updates?
Yes. The current version of AutomatorWP Formidable Forms is 1.0.6, published at Ultrapack on Feb 6, 2024. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is AutomatorWP Formidable Forms scanned before publication?
Yes. Every version of AutomatorWP Formidable Forms goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What changed in this version
Version 1.0.6
- Improvements
- Ensure compatibility with new trigger tags.
Version 1.0.5
- New Features
- Added support for nested fields (requires AutomatorWP 1.4.4).
Version 1.0.4
- New Features
- Added support to anonymous automations.
- New anonymous trigger: Guest submits any/specific form.
- New anonymous trigger: Guest submits a specific field value on any/specific form.
Version 1.0.3
- Improvements
- Added information of all fields values sent on the form submission.
- Prevent to override other integration tags replacements.
Version 1.0.2
- Bug Fixes
- Fixed form ID detection.
- Fixed field values not detected correctly in some submissions.
Release notes published by the developer.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
This item is an add-on for the AutomatorWP plugin. Installed on its own it throws no error, but it does not work either.
- Install and activate the AutomatorWP plugin before this one.
- Download the file
automatorwp-formidable-forms.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
automatorwp-formidable-forms.zip, click Install Now and then Activate.
- Both stay active at the same time. Deactivating the AutomatorWP plugin turns this add-on off with it.
- An add-on settings usually show up inside the main plugin screens, not in a menu of their own. If you find nothing new in the dashboard after activating, look there before opening a ticket.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready