GiveWP Mailchimp

Description

The Mailchimp extension connects GiveWP donation forms to your Mailchimp account, adding an opt-in box at checkout and sending each donor as a subscriber to the chosen list. The add-on allows selecting lists, groups, and interests per form, keeping the marketing database aligned with fundraising campaigns without exporting CSV files or manually entering contacts after each donation received.

Main Features

• Opt-in on the donation form
  Includes a subscription checkbox at checkout, with configurable text and default state per form.
• List linking by form
  Allows choosing a different Mailchimp list for each donation form created in GiveWP.
• Groups and interests
  Assigns donors to groups and interest categories configured in the Mailchimp account.
• Automatic synchronization
  Sends name, email, and tags to Mailchimp as soon as the donation is successfully completed.
• Global and per form configuration
  Sets subscription defaults at the plugin level and overrides campaign by campaign when necessary.

Benefits of Mailchimp

• Donation base always up-to-date
  New contacts enter Mailchimp in real time, without manual imports or parallel spreadsheets.
• Segmented communication
  Enables separating donors by campaign, amount, or interest for specific automations and newsletters.
• Less operational work
  Eliminates the step of copying contacts from the donation platform to the email tool.
• Greater donor retention
  Keeps the relationship active between donations through Mailchimp flows.

Who Is It For?

• NGOs, foundations, and social projects that use GiveWP to receive online donations.
• Churches, ministries, and religious institutions that maintain recurring fundraising campaigns.
• Marketing and fundraising teams that centralize communication with donors in Mailchimp.

For organizations that depend on recurring donations and email campaigns, the component removes friction between the fundraising system and the communication tool, turning each donation into a qualified touchpoint. The integration keeps donors active in the relationship funnel, feeding newsletters, automations, and segmentations in Mailchimp from data already captured by GiveWP.

Frequently asked questions