Description
The Groundhogg addon connects WS Form submissions to the Groundhogg CRM, creating or updating contacts from the form fields and triggering automation funnels when the visitor submits the form. Designed for those who use Groundhogg as a marketing automation platform within WordPress and need to turn every captured lead into a segmented contact, with tags, custom properties, and funnel triggers activated without manual CSV export or integrations via Zapier.
Main Features of Groundhogg
- Field mapping for contacts
Links form fields to Groundhogg contact properties in the form settings. - Automatic application of tags
Adds Groundhogg tags to the contact based on the visitor’s submitted answers. - Funnel triggering
Triggers Groundhogg funnels immediately after form submission. - Contact creation and updating
Creates a new contact or updates an existing one identified by the submission email. - Support for custom fields
Sends values to meta fields configured on the Groundhogg contact.
Benefits of Groundhogg
- Leads centralized in WordPress
Keeps contacts within the hosted CRM without relying on an external SaaS platform. - Immediate segmentation
Each submission arrives tagged, ready to enter specific campaigns. - Fewer intermediate integrations
Dispenses with Zapier or manual CSV export between form and CRM. - Reuse of existing funnels
Flows and tags already configured in Groundhogg automatically receive site leads.
Who Is Groundhogg Recommended For?
- Those who use Groundhogg as a CRM and automation platform within WordPress and want to feed the funnel directly through site forms.
- Those who capture leads via WS Form and need to automatically trigger email sequences after each submission.
- Those who already have Groundhogg tags and funnels structured and want to avoid manual contact export between tools.
How to Download Groundhogg
Groundhogg is available for download here on Ultrapack. After downloading the .zip file, go to Plugins > Add New > Upload Plugin, select the file, and click activate. Remember that the WS Form base plugin and Groundhogg must be installed for the integration to appear in the form action settings.
Focused on setups where WordPress concentrates marketing capture and automation, the integration with Groundhogg closes the cycle between form and CRM without external routes: leads enter through the page, receive tags based on their answers, and drop into the correct funnel within seconds. For those avoiding subscription fees from email SaaS platforms, this is a direct way to keep data and triggers on their own server.
Frequently asked questions
Is WS Form Groundhogg GPL-licensed?
Yes. WS Form Groundhogg is distributed under the GPL (GNU General Public License). You may legally use, modify and redistribute it on as many sites as you want.
Can I use WS Form Groundhogg on multiple sites?
Yes. You can install WS Form Groundhogg on as many sites as you want. Only automatic updates through Ultrapack Auto Updater have a limit: from 3 to 80 sites, depending on the plan.
How much does WS Form Groundhogg cost at Ultrapack?
WS Form Groundhogg costs US$2.99 as a single purchase, and it is also included in the subscription plans starting at US$12/mo (VIP I).
Does WS Form Groundhogg include updates?
Yes. The current version of WS Form Groundhogg is 1.0.5, published at Ultrapack on Nov 30, 2023. Subscribers update straight from the WordPress dashboard with UAU (Ultrapack Auto Updater).
Is WS Form Groundhogg scanned before publication?
Yes. Every version of WS Form Groundhogg goes through a malware scan (ClamAV and YARA rules, at UltraHub) before it is published.
What changed in this version
Version 1.0.5 03/29/2023
- Added: Updated field mapping for latest version of Groundhogg
- Added: Tag mapping now supports use of #field(123) for select, checkbox and radio fields
Version 1.0.4 03/18/2021
- Bug Fix: Error fixed if Gutenberg plugin not activated
Version 1.0.3 Aug 3, 2021
- Added: Improved support for Groundhogg Advanced Custom Meta Fields plugin
Version 1.0.2 Apr 3, 2021
- Added: Groundhogg benchmark
Version 1.0.1 01/28/2021
- Bug Fix: Groundhogg version checking
Release notes published by the developer.
How to install
Automatic updates: this item is updated by the Ultrapack Auto Updater. With it installed, the new version shows up in your dashboard like any other WordPress update (how to set it up).
- Download the file
ws-form-groundhogg.zip. - In the WordPress dashboard, go to Plugins > Add New > Upload Plugin.
- Select the file
ws-form-groundhogg.zipand click Install Now. - Click Activate.
Stuck on a step? Open a ticket telling us which one you stopped at.

UAU Ready