WS Form HubSpot

Description

The HubSpot addon connects WS Form forms to the HubSpot CRM, sending each submission as a contact, lead or ticket directly to the account linked via API key. Field mapping happens within the WS Form builder itself, allowing you to associate custom fields, lists and HubSpot properties to those capturing leads on WordPress sites who need to centralize the relationship in the sales and marketing funnel.

HubSpot Key Features

• Sending contacts to the CRM
  Each WS Form submission is created or updated as a contact in HubSpot.
• Mapping custom fields
  Associates form fields to HubSpot’s standard and custom properties.
• API key connection
  Links the WordPress site to the HubSpot account by entering the credential in the WS Form panel.
• Lists and segmentation
  Automatically adds the contact to specific lists at submission time.
• Form-specific action configuration
  Sets HubSpot submission as an action within each WS Form separately.

HubSpot Benefits

• Unified funnel
  Leads captured by the site enter the CRM directly, skipping manual import steps.
• Fast lead response
  The contact arrives in HubSpot in real time, ready for workflows and email sequences.
• Less operational rework
  Eliminates CSV export and duplicate registration between WordPress and the marketing platform.
• Consistent data across channels
  Maintains standardized properties and segmentations between the form and HubSpot’s database.

Who Should Use HubSpot?

• Those already using HubSpot as a CRM who want to capture leads via WordPress forms.
• Marketing teams that trigger nurturing flows from new site contacts.
• Agencies that deliver WordPress sites with integration to the client’s sales funnel.
• Those who need to qualify leads into segmented lists immediately after the form is submitted.

How to Download HubSpot

HubSpot is available for download here on Ultrapack. After downloading the .zip file, install it in Plugins > Add New > Upload Plugin, select the file, and activate it. With WS Form already active, HubSpot integration appears as an available action within each form’s settings.

Designed for those who treat each site form as a funnel entry point, this addon eliminates the manual step between capture and CRM. HubSpot integration, combined with WS Form’s granular field mapping, turns contact, quote, and newsletter pages into direct sources of qualified contacts on the marketing automation platform.

Frequently asked questions