The General Data Protection Regulation standardizes data protection law across all twenty-eight EU countries and imposes strict new rules on controlling and processing identifiable information. All websites collecting data from EU citizens must meet these GDPR requirements. Failure to comply can result in fines up to €20 million or 4% global turnover, or compensation claims for damages incurred. You may also face damage to your reputation and lose the trust of customers. So, if your website is frequented by visitors in the European Union, it pays to be prepared.